One Move Ahead: Alisa Lobanova

Summer once again transforms Monaco into one of the Mediterranean’s most dynamic destinations. As yachts return to the harbor and the streets welcome an international crowd, the Principality settles into a season defined by cultural events, refined hospitality, fashion presentations, and endless social gatherings.

by L’Officiel Monaco

From early mornings by the sea to evenings that continue well past midnight, Monaco attracts creators, innovators, business leaders, and personalities whose presence continues to shape the character of the Riviera.

Against this backdrop, the latest edition of L’Officiel Monaco turns its attention to the people influencing today’s luxury landscape through creativity, entrepreneurship, and cultural engagement. Gracing the cover is Alisa Lobanova—entrepreneur, philanthropist, television presenter, art historian, and founder of NEVA. Her professional journey extends across business, fashion, media, and the arts, bringing together commercial vision with a lasting appreciation for design and culture. Through NEVA, she introduces sportswear collections for both adults and children, expanding a portfolio that reflects contemporary lifestyles while combining functionality with refined aesthetics. Alongside her entrepreneurial achievements, philanthropy remains a significant part of her work. Her art initiative SERDZA, together with numerous charitable programmes supporting children with cerebral palsy and children with developmental disabilities, has united more than forty charitable foundations and contributed to initiatives benefiting thousands of families.

The editorial selection throughout this issue embraces a wardrobe shaped for the Riviera season. Structured tailoring meets soft silhouettes, lightweight fabrics accompany effortless evening dressing, and versatile looks transition naturally from waterfront afternoons to elegant dinners overlooking the coastline. Jewellery, beauty, travel, wellness, and contemporary design complete the edition, presenting a seasonal perspective on the ideas, destinations, and craftsmanship that continue to define luxury in Monaco and beyond.

To explore the complete fashion editorial and read Alisa Lobanova’s exclusive interview, discover the latest edition of L’Officiel Monaco. The magazine is available in kiosks throughout Monaco. Enjoy the reading.

Credits

Model: Alisa Lobanova

Photo: Polina Bertrand

MUAH: Asya Yureva