How to Create a Fashion Project and Choose a Successful PR Company for It? L’Officiel’s editorial team had a conversation with Anastasia Shukhnina, an expert in the fashion industry and the founder of the marketing agency Fashion Buro. (www.fashionburo.org )
L’Officiel Monaco: “Tell us about the idea behind creating Fashion Buro.”
Anastasia: Fashion Buro Agency was founded in 2019 with the primary goal of fostering the development of emerging talents in the fields of fashion, beauty, and art. Our mission is to enhance recognition and global presence by understanding the unique brand identity and overall business strategy.
L’Officiel Monaco: “Creating a project in a highly competitive industry, what were the risks?”
Anastasia: I’ve been working in the fashion industry for a long time, including sales. I create fashion projects for our related businesses and external companies, as well as media personalities. We have an incredible team of dedicated professionals who are not afraid of challenges. That’s why when we receive requests to create “turnkey” projects, we execute them with quality and taste – these are familiar processes for us.
L’Officiel Monaco: “What services does Fashion Buro offer to its clients?”
Anastasia: We offer a full range of PR services for our clients, from business consultation and niche analysis to influencer marketing, organizing fashion events, presentations, and seeking alternative global partnerships.
Dress: Céline, Shoes: Magda Butrym, Jewelry: Tiffany & Co
L’Officiel Monaco: “With your extensive experience in the fashion industry, what criteria do you use to determine if a project will be successful?”
Anastasia: First and foremost, it’s an understanding of the mission and concept of the project itself. Equally important is having a clear promotion plan and a team of professional specialists who know what they’re doing.
L’Officiel Monaco: “Who are the current clients of Fashion Buro, and what is most important in choosing partnerships?”
Anastasia: Our clients and partners are leading companies in various industries: fashion and retail, beauty, health and wellness, culinary arts, as well as the niche of design and architecture. In addition to being responsible for well-established brands, we also support the development of emerging talents and focus on personal branding.
L’Officiel Monaco: “Speaking about the modern style and beauty industry, what is the main direction of fashion today?”
Anastasia: It’s all about naturalness, femininity, and organic elements.
L’Officiel Monaco: “Where do you draw inspiration from, as the fashion industry requires a constant creative approach?”
Anastasia: My primary source of inspiration is people, interesting encounters, events, and projects that I love bringing to life.
Jacket: Yves Saint Laurent, Jeans: Céline, Shoes: Magda Butrym, Jewelry: Tiffany & Co
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