Serving as all the style inspiration you need for her fastly approaching Eras Tour.
Swifties, it’s almost time. Taylor Swift’s sold-out Eras Tour officially commences in the next couple of weeks, leaving fans excited for Swift’s return to the big stage since her last stadium tour in 2018. Of course, securing tickets was only half the battle in preparation for the event—now it’s all about what to wear. Including Midnights, Swift has 10 fashion and music eras to choose from. Each one has its own distinct style and aesthetic, leaving fans with the ultimate challenge of deciding which is the best era to pull from.
To help the decision a little easier (or honestly, probably harder), L’OFFICIEL looks back at Swift’s best performance looks from each tour era.
Taylor Swift
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For those who have been a Swiftie since day one, grab your cowboy boots and hair crimper. Swift’s debut country era was supported by signature pieces such as midi dresses, sequins, ruffles, and flowy silhouettes. While she didn’t go on a headlining tour for Taylor Swift, she promoted the album through performances at award ceremonies and was the opening act on tour for Rascal Flatts.
Fearless
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Swift’s country pop album Fearless marked her first headlining tour. While the sequins and cowboy boots were still present, Swift began to incorporate a little bit of romantic and whimsical elements into her wardrobe. It was here that the singer started sporting her now signature affinity for heels, but she still maintained her sweet, youthful style.
Speak Now
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In 2011, Swift began her Speak Now era which was one of the highest-grossing tours in the world for the year. Her style pulled from the past as she rocked the stage in a whimsical fashion and slightly ’50s-inspired dresses.
Red
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Red marked Swift’s preppy and twee fashion moment. You could find her wearing a lot of high-waisted shorts, blunt bangs, bold red lips, striped shirts, oxfords, and, well, the color red.
1989
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As her first official pop album, Swift debuted a fresh new look for 1989. The singer traded out sweet for city girl pop star as she took the stage in skater skirts, matching sets, and crop tops—all accessorized with her chic bob cut.
Reputation
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For her 2018 Reputation tour, Swift entered her edgy fashion era. Embodying snake vibes and displaying revenge fashion to a T, Swift showed her dark side by wearing lots of black, leather, and darker lips.
Lover
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Swift’s “Lover Fest” tour may have been canceled, but she still had her notable style moments from the album era. A complete turn from her previous darker Reputation fashion, Lover was also all about bright colors, bold prints, and anything pastel.
Folklore
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Due to the pandemic a Folklore tour also never happened, but her fashion was very much cottagecore. The simple, niche aesthetic was her most pared-down look compared to previous eras.
Evermore
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As the sister album to Folklore, Evermore has a very similar style aesthetic—toned down and simplistic, and relatively minimal.
Midnights
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Yes, Midnights is technically a part of the Eras Tour, but she has already showcased some strong fashion moments worth mentioning. From what we’ve seen so far, her style is very celestial-meets-seventies fashion.







































