At Watches and Wonders 2025, Bvlgari unveiled timepieces with cutting-edge innovation, cementing its role as a leader in luxury.
Bvlgari made a lasting impression at Watches and Wonders 2025, the premier event in the international watchmaking scene, by showcasing exceptional timepieces that reflect its dual mastery of fine jewelry and high watchmaking.
Echoing Bvlgari’s Roman heritage, the exhibition space draws visitors into the Maison’s Italian spirit, marked by refined elegance and forward-thinking creativity, brought to life through striking marble tones and luxurious materials.
Leading the lineup is the Octo Finissimo Ultra Tourbillon, a groundbreaking timepiece that goes beyond setting a new record in thinness. Measuring just 1.85 mm in total thickness, it incorporates a skeleton tourbillon directly into the movement — an impressive feat that highlights Bvlgari’s expertise in high watchmaking and its dedication to pushing the limits of design and engineering.
Meanwhile, the iconic Serpenti makes its boldest transformation yet with Aeterna. Modern and avant-garde, this new interpretation refines the serpent to its purest form. A sleek bangle joins the Serpenti collection, designed to pair effortlessly with Bvlgari jewelry. With its clean lines and strong silhouette, Serpenti Aeterna captures the essence of the Maison’s timeless symbol of rebirth and reinvention.
Bvlgari’s presence at Watches and Wonders 2025 reinforced its leadership in luxury watchmaking and fine jewelry. The Octo Finissimo Ultra Tourbillon and Serpenti Aeterna are clear examples of the brand’s ability to combine heritage with innovation, continuing to set new standards in design and craftsmanship.