FENDI launches the “Fendi For Yourself” campaign featuring Nara Aziza Smith and KATSEYE, celebrating the dynamic relationship between two of the brand’s timeless icons: the Baguette and Peekaboo bags.
The campaign juxtaposes the two iconic designs and showcases the playful fashion rivalry between the women who wear them, highlighting their individuality and style. With the Baguette and Peekaboo taking centre stage, “Fendi For Yourself” encourages each person to discover and define their own personal handbag icon.
So, are you a Baguette or a Peekaboo?
PEEKABOO
More than just a bag, the Peekaboo is a timeless icon of luxury, a #1 icon in the world of accessories. The design perfectly represents FENDI’s commitment to craftsmanship, combining sophistication with practicality. Dedicated to women of power, the Peekaboo is not only a legacy bag but also a symbol of status, unparalleled craftsmanship and timeless elegance.
BAGUETTE
Since its launch in 1997, Baguette has become a cultural phenomenon, capturing the hearts of fashionistas with its playful spirit and relentless innovation. The ultimate IT-bag #1, an essential accessory for independent women, Baguette is remembered for its millions of variations, bold, playful aesthetics and endless youthful energy.
To fully capture the spirit of the campaign, FENDI has collaborated with a new generation of cultural icons: internet sensation Nara Aziza Smith and model Jordan Daniels, along with global girl group KATSEYE (famous from Netflix’s Popstar Academy). Together, they embody distinct personalities, representing two iconic FENDI bags.
“FENDI is such an iconic brand, and I am so excited to be a part of this iconic bag campaign,” shares Nara Aziza Smith.
KATSEYE expressed: “We are incredibly grateful to be collaborating with such an iconic brand as FENDI. The nature of this campaign resonates deeply with our philosophy, reflecting the balance of contrasts that lies at the core of KATSEYE’s values. Just as we blend opposing elements in our music, this campaign also reflects that spirit, reminding us that we are not limited by a single identity, similar to how Fendi’s heritage celebrates the power of contrast. It is an honor to be associated with a brand that celebrates strength, especially the strength of women.”