No matter its genres: romantic or adventurous series are borrowing fashion styles from an era, previous movies, or a specific model with a strong identity, which convinces and encourage everyone to join the trend.
Famous brands and Netflix series are highlighting fashion trends. But who influences whom?
1. Netflix series’ characters wearing Fashion Brands
Polène – Emily in Paris
The successful recent series “Emily in Paris” is staging an American girl (Lily Collins) and her French friends in Paris. The marked fashion Parisian style is seducing the fans of the series where Maje, Iro, Chloé can be spotted.
But the most seducing piece Camille is wearing in the series is the Polène bags.
Polene Bags
Minimalist, sustainable, and elegant, the Polène bags have been spotted three times in the series on Camille’s arms.
Elsa, Mathieu and Antoine, three siblings, are the brand’s creators recently inaugurated in the 1st district of the capital.
The modern, attractive and eco-conscious brand has convinced the series fans who rushed into their boutique to adopt the style.
Minju Kim – It’s Okay To Not Be Okay
The South Korean series “It’s Okay to Not Be Okay” has recently been available on Netflix and has been successful because of addressing mental health issues and the strength of healing.
The soft, glamorous and refined style the K-drama star, Seo Ye-ji, adopted became massively googled.
It’s Okay To Not Be Okay – Minju Kim
The series is a gold mine for fashion lovers as colours, layering, various vast and textured outfits can be observed.
“How to you dress like Ko Mun-Yeong” or “It’s okay to not be okay looks/outfits” are the most popular Internet research about the series.
Some Chanel, Cartier, Alexander McQueen, Dolce & Gabbana, or Miu Miu pieces can be glimpsed, but no one seems to have dwelled on these pieces as Minju Kim, the well-known brand from Netflix show “Next in Fashion”, gained in popularity since Seo Ye-Ji wore the designed outfits.
And you, what are your thoughts?
Mango – The Serpent
“The Serpent” is a British crime drama series inspired by real events staging a serial killer played by Tahar Rahim and his accomplice, Jenna Coleman is interpreting.
The stressful, realist, uncomfortable atmosphere of the series does not prevent us from seeing the seducing costumes inspired by the ’70s.
Borrowed from the Studio 54 era, the supersized shades, retro floral outfits and glossy, glamorous looks are back since the launch of the series, which have been binge-watched straightaway.
Mango Outfit
The mango look of Jenna Coleman’s character and the oversized vintage sunglasses with the hair scarves gives her a certain je ne sais quoi on screen.
What if this summer, we adopt the 70s look?
2. Brands inspired by series
Don’t Call Me Jennyfer – Riverdale
Credit: Instagram @jennyfer
The Riverdale collection gathering clothes worn by Veronica Lodge, Betty Cooper or Cheryl Blossom are trendy as they are described as being “vintage-inspired and feminine”.
Credit: Instagram @jennyfer
Don’t Call Me Jennyfer, the brand for teenagers, has created a Riverdale collection in which South Side Serpent logos, Cheerleading squads’ inscriptions or Pop’s designs are presented.
Tee-shirts and socks are varied and genuine to the series.
The collection is still available on their web page.
Diesel – La Casa De Papel
Credit: Instagram @diesel
The popular brand Diesel launched the short capsule La Casa De Papel collection in which El professor outfits and the face of the revolution is covering fashion pieces.
Credit: Instagram @diesel
The unique fashion outfits Diesel is offering transcribe well the atmosphere of the series and strengthen your style. “Tokio”, “Palermo”, “Lisboa”, “Denver”, “Rio”: who is your favourite character? Their names and the Dali mask is covering an important part of the design. It feels unreal to have such a variety of clothes but una mattina mi sono alzato…
Undiz – Elite
Credit: Instagram @undizfamily
The popular, successful series Elite is about teenagers at Madrid private school in which events turn out dramatic. The murderous intrigue keeps us going, and the attractive sportswear uniform costumes are seducing the fans.
Credit: Instagram @undizfamily
Undiz created and launched the Elite collection in which the most classic clothes and striking looks of the series are gathered.
How much do you like them?
Note: Netflix launched on Thursday 11th June 2021, its first online boutique in which all derivative products related to the series of the top-rated streaming platform could be sold.
Stay updated. Everything will be on Netflix.shop!
3. Series about brands
Versace – “The Assassination of Gianni Versace”
The American crime series about “The Assassination of Gianni Versace” is back, staging as a biopic or a documentary with fantastical elements, the tragic death of one of the world’s most renowned designers.
The series explores one of the most talented designer’s death that Andrew Cunanan perpetrated, a young serial killer with a tormented life, childhood and relationships…
Even if the series do not enlighten us on the life of Versace, nor his success at his younger age, nor the fashion aspect of his life, it says a lot about his murderer and the way his life ended.
The fashioned costumes in the series highlight the powerful and elegant character Versace was and stay true to his creations.
Halston – “Halston”
Netflix recently uploaded a short series about the American eponym luxury brand and its designer, very well known in America, but not so much in France, who revolutionised the world of fashion in the 70s before sinking.
The series is not only about fashion and the way he innovated in this sphere. It is also about Halston’s life, personality, addiction to drugs and an oversized ego. The binary behaviour of the character intrigues as much as he scandalises.
Balmain – “Wonder Boy”
Olivier Rousteing
Olivier Rousteing, the famous and renowned fashion designer at the head of La Maison Balmain, is born from unknown parents. His quest to his origin and biological parents is at the heart of the documentary, where his exceptional fate and life are covered.
The moving and intense documentary on the theme of abandonment is perfectly staged and filmed by Anissa Bonnefont, who captured the problematic reality he had to face and the successful life he leads thanks to his talent and creativity.
If you haven’t seen it already, “Wonder Boy” will be available on Netflix on June 26th, 2021.