His name has become synonymous with the words “iconic” and “style”. The brand embodies a passion for travel, adventure and discovery.
He was going to devote himself to the study of ancient manuscripts, art objects, paintings, ancient fabrics. And Gerolamo succeded in accomplishing it, but in a very unexpected way – he created his own empire of fashion, in which uniqueness, sophistication, extravagance is above all. His name is Gerolamo “Gimmo” Etro.
Ancient symbol of harmony
After Gimmo inherited a small weaving factory, he has decided to rely on noble natural fabrics – cotton, linen, silk, cashmere. He took ideas for his collections inspired from old paintings, books and costumes, collected around the world. I must say that Etro has always admired oriental ornaments, in which the intricacy of lines is combined with geometric accuracy. In 1981 he has conquered the fashion Olympus, creating models based on the ancient paisley pattern. It is also called “Turkish” or “Indian cucumber” and is typical for many oriental cultures. This drawing personifies harmony, fertility, wealth, and among some peoples it is considered to be a variant of the Yin and Yang symbol. Gimmo has fallen in love with this ornament while traveling across India, seemed to him to have touched a blessed source that gives success and inspiration. Since then the pattern has invariably been present in Etro collections, becoming its lucky talisman.
Traditions and innovations as a lifestyle
Gimmo doesn’t create just cult things, but a special lifestyle. His fashion empire has elevated elegance and sophistication into elegance and sophistication, skillfully combining them with simplicity and practicality. In the 1980s Gimmo has introduced a unique resin jacquard technology called Etro Paisley. In order to obtain a special tissue that is not inferior in its characteristics to leather, it was processed in five different ways. Thanks to this innovation, the first Etro bags were launched. Nowadays the technology is used to make suitcases, wallets, belts and other accessories, as well as furniture and interior pieces. And almost all things have Gimmo’s “lucky” ornament – the famous ancient Paisley.
Incomprehensible Harmony
Etro once said that he really likes the restrained dark colors that are most commonly used in Eastern countries. But he presents dark colors in his own way – combining it with the sunny and bright Mediterranean colors. And this is Gimmo – masterfully balancing on the edge as always. In his creations the incompatible is combined – lush luxury and extreme laconicism, deliberate exoticism and modest simplicity, juicy tones and muted shades. Etro has not accidentally chose the mythical Pegasus as the symbol of his Fashion House, but in order to accent, symbolize the union of the mundane and the sublime.
Etro has succeeded in creating a special unique style, and his ideas found support not only in the hearts of fans. All four of Gimmo Etro children joined the family business, complementing the recognizable signature of the famous Fashion House with their findings. They bid on quality, handmade work, unobtrusive chic and it remains unchanged, because it is Etro’s business card and is stated symbol of