APM Monaco unveiled in Milan the Printemps collection, a tribute to four natural elements that inspire the creations of the Monegasque jewelry house. Which also features the new face of APM Monaco Italy, the Italian singer and actress Elodie.
Elodie is the new face of APM Monaco Italia, a woman “who embodies the values of the brand”.
She recently presented “Dimenticarsi alle 7” at the Sanremo Festival 2025 and is preparing for a tour that will see her as the protagonist at San Siro on June 8, the third Italian artist to reach this important milestone. At the presentation of the Printemps collection by APM Monaco in the Galleria Vittorio Emanuele in Milan , she is alongside the creative director Kika Prette , who has chosen her as the new Italian face of the Monegasque house of jewellery . A multifaceted artist and style icon , the Italian singer perfectly embodies three key values of the brand: strength, modernity and audacity .
Elodie and APM Monaco Creative Director Kika Prette (Courtesy of APM Monaco)
“A woman who represents the values that are fundamental to me for APM Monaco , beyond her musical career,” explains Kika Prette , adding: “She is a woman who loves fashion, feisty, career-oriented, with a strong character, capable of best describing the universe of APM Monaco .” This collaboration will translate into a series of exclusive projects that will give life to the bond between Elodie and the brand: “Photographic campaigns, events and digital content,” reveals the Monegasque house, “that will celebrate the meeting between the magnetic personality of the singer and the contemporary elegance of APM Monaco .”
Elodie at the presentation of the Printemps APM Monaco collection in Milan (Courtesy of APM Monaco)
Elodie attended the presentation of the Printemps collection by APM Monaco – her first event as the Italian ambassador of the Monegasque house – wearing a refined palm leaf choker , micro-set with over 700 stones that capture the light in a sparkling game, inspired by the grace of palm leaves. On her wrists, bracelets embellished with drop details , with round stones arranged in perfect harmony. A phalanx ring that took up the palm leaf motif , adding a contemporary touch, and the matching earrings , with a design studied to reflect the light, completed the look.
Elodie at the presentation of the Printemps APM Monaco collection in Milan (Courtesy of APM Monaco)
The Printemps collection by APM Monaco is a tribute to the beauty of spring.
“This evening we present the Printemps collection, inspired by spring, whose inspirations come from botany, flowers, pastel tones – we like to call it Pastel Dream – and a strong feminine connotation. And within it we find statement pieces such as ear cuffs and necklaces”. There are four natural elements that characterize the new APM Monaco jewelry collection, whose proposal is defined by the creative director Kika Prette as “sophisticated and elegant”. “We always try to imagine fashionable, feminine, easy-to-wear jewelry pieces”.
Elodie and APM Monaco creative director Kika Prette at the Printemps collection presentation in Milan (Courtesy of APM Monaco) (Courtesy of APM Monaco)
Spring nature lights up this collection. Starting from the palm tree – reinterpreted in a stylised form also in the brand’s V-shaped stores, a graphic sign that is now an integral part of APM Monaco’s imagery -, transformed into refined jewels with a contemporary design, in «perfect balance between naturalness and sophistication» . Spring raindrops inspire Rain Drops , a line of jewels with fluid and light shapes. With Flowers , instead, petals, buds and stylised compositions are transformed into earrings, necklaces and bracelets, paying homage to the season of rebirth through delicate and feminine motifs.
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A necklace from the Printemps collection of APM Monaco (Courtesy of Press Office)
Earrings from the Printemps collection by APM Monaco (Courtesy of Press Office)
Geometric Lines explores modernity through essential and rigorous lines, inspired by the balance of geometric shapes. The jewels, with a clean and architectural design, embody a contemporary and decisive style, perfect for those seeking elegance and character in every detail.
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A ring from the Printemps collection by APM Monaco (Courtesy of Press Office)
A ring from the Printemps collection by APM Monaco (Courtesy of Press Office)
A ring from the Printemps collection by APM Monaco (Courtesy of Press Office)
Elodie wore APM Monaco jewels in the new “You love me, you hate me” music video.
After being appointed Italian brand ambassador for APM Monaco , Elodie chose to wear a selection of the maison’s jewels in the video clip for her latest single, “Mi ami mi odi” . In the video, the artist effortlessly combines chokers with geometric lines and chromatic contrasts, necklaces with crosses reinterpreted in a modern key, hoop earrings and animalier bracelets, creating a bold and contemporary look. A collaboration that is renewed over time and underlines the harmony between Elodie’s distinctive style and the refined aesthetic of APM Monaco.
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Elodie – You Love Me You Hate Me
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Elodie, APM Monaco’s Italian brand ambassador, wears the brand’s jewels in the new video clip “Mi ami mi odi” (Courtesy of APM Monaco)
Elodie, APM Monaco’s Italian brand ambassador, wears the brand’s jewels in the new video clip “Mi ami mi odi” (Courtesy of APM Monaco)
Elodie, APM Monaco’s Italian brand ambassador, wears the brand’s jewels in the new video clip “Mi ami mi odi” (Courtesy of APM Monaco)
Elodie, APM Monaco’s Italian brand ambassador, wears the brand’s jewels in the new video clip “Mi ami mi odi” (Courtesy of APM Monaco)
Elodie, APM Monaco’s Italian brand ambassador, wears the brand’s jewels in the new video clip “Mi ami mi odi” (Courtesy of APM Monaco)