Here are four brands that have become favourites: not just for the famous names behind them but for their quality and design.
It’s getting harder to distinguish celebrity-created collections that have been crafted thoughtfully and focused on quality, mainly because there are so many of them nowadays. But one thing is sure: it’s always intriguing when a star turns its signature feature into a brand. Discover the products that deserve the spotlight.
RHODE
Model and it-girl Hailey Bieber is known for her perfectly smooth and healthy skin, so everyone was excited when she finally launched her skincare line precisely one year ago. Hailey Bieber shares that she and her team spent years creating these products “to make sure that each one restore, protects, and nourishes your skin.” In addition to the already beloved Peptide Glazing Fluid, Barrier Restore Cream, and Peptide Lip Treatment Balm, a couple of days ago, Hailey introduced Glazing Milk – it prepares the skin for the next steps and gives it an instant glow. The website describes how each product feels on the skin, what ingredients were used to create it, and how and when to apply it.
Credits: rhodeskin.com
FENTY BEAUTY
Radiant look and flawless make-up: that’s definitely about Rihanna. The singer has long had a few very successful brands, among them, of course, Fenty Beauty. One of the hallmarks of Rihanna’s products is the perfect foundation: “From a universal pore-diffusing face primer to a weightless, long-wear liquid foundation in a game-changing array of shades.” Although many cosmetic brands are expanding their foundation palettes, Rihanna’s make-up products remain a favourite, perfectly matching any skin tone.
Credits: fentybeauty.com
SKIMS
One of Kim Kardashian’s many successful projects is Skims – “a solutions-oriented brand that creates the next generation of underwear, loungewear, and shapewear.” The sign of everyone falling in love with the brand’s designs was the growing desire to find Skims’ dupes’ (short for ‘duplicate,’ a very similar product). Created for every body shape, Kim Kardashian’s Soft Lounge Long Slip Dress has become the most famous piece.
Credits: skims.com
HELSA
A year ago, model and trendsetter Elsa Hosk launched her clothing brand. The collection was highly awaited: the model never failed to impress with her incredible sense of style and timeless wardrobe. Calling Helsa “a love letter to Scandinavia”, Hosk shares that she was inspired by her home, family, and friends in Sweden. Along with everyday clothing, Elsa Hosk introduced this year a limited “Helsa Atelier – ultimate red carpet capsule” collection featuring handmade dresses that reflect the atmosphere of the 90s and 2000s.
Credits, cover credits: helsastudio.com