Appearing for the first time at the Watches & Wonders event in Geneva, BVLGARI marked an important milestone in its development: the Roman jeweler rose to become a leading name in the world of watches.
Combining a rich heritage with a spirit of innovation, BVLGARI continues to open new horizons, shaping the future of watchmaking. The launch is not only a milestone but also a tribute to the brand’s heritage under the leadership of LVMH. Specifically, BVLGARI has made its mark with 10 world records and 13 groundbreaking movements in just 11 years, affirming its pioneering position in the luxury watch industry.
Commenting on the launch, Jean-Christophe Babin, CEO of BVLGARI and currently CEO of LVMH Watches, said: “We are very excited to be present at Watches & Wonders for the first time, especially in a space designed to fully express the BVLGARI DNA. Over the past decade, we have consolidated our pioneering position in the world of watchmaking, combining the quintessence of Swiss engineering with Italian aesthetic sensibility.”
In an exhibition space imbued with Italian flair, BVLGARI treats visitors to the Roman spirit, elegant beauty and pioneering creativity. The exquisite marbles and precious materials are thoughtfully arranged, creating the perfect backdrop for Bvlgari to unveil new masterpieces: the Octo Finissimo Ultra Tourbillon and the Serpenti Aeterna .
Octo Finissimo Ultra Tourbillon – A masterpiece of minimalism
Not only does it break records for thinness, the Octo Finissimo Ultra Tourbillon is also a statement of innovation. With a sophisticated skeleton tourbillon movement, all integrated into a watch with a total thickness of only 1.85 mm , BVLGARI once again affirms its position as a master of mechanical craftsmanship. Intricate techniques combined with contemporary aesthetics in an ultra-thin watch.
Mr. Jean-Christophe Babin “ Every record we conquer is not simply a matter of pushing the envelope, but also a step forward in shaping the future of watchmaking. Each challenge forces us to rethink not only traditional techniques but also how to design and develop watches in a new era ,” shared Mr.
Serpenti Aeterna – When the legend enters a new era
The Serpenti icon undergoes its boldest transformation yet with the Aeterna version. A modern, avant-garde design, reduced to the utmost. Gone are the details like the eyes or the scales, leaving only the original form, full of charm and power. According to designer Fabrizio Buonamassa Stigliani , Product Creative Director at BVLGARI, Aeterna is not just a watch or a piece of jewelry, but the complete crystallization of the brand ‘s pioneering spirit . Here, the Serpenti DNA is distilled and condensed into its purest essence.
Crafted from gold and meticulously set with diamonds, the Serpenti Aeterna is more than just an accessory, it is a statement of timeless elegance. The bracelet hugs the wrist, soft yet powerful – a design to be seen and felt.