Diamonds are objects of beauty and glamour. It is no wonder so many people, especially women, aspire to have their own collection of diamonds and colored gemstones. However, when selecting exquisite diamonds, buyers often feel intimidated by the process, and are often persuaded to make purchases which they later regret. That is where jewelry and diamond expert and influencer Tracey Ellison thrives.
Known on various social media channels and platforms as TheDiamondsGirl, Tracey is an online influencer who has built a virtual and non-virtual prominence for her expert insights on selecting the perfect diamonds, and the perfect piece of jewelry. She currently has over 814,000 followers on Instagram and another 50,000 on her Facebook page and constantly shares original content around selecting and acquiring high-end diamond jewelry.
Originally from South Africa, Ellison moved to the United States along with her family on a special skills visa awarded for her exemplary work in the South African business market. She avidly shares her insights and expertise around recognizing an exquisite diamond and avoiding shams and scams when picking up a precious rock to cherish for many years to come.
Here are three insights Tracey Ellison shares to help diamond enthusiasts in their hunt for the best diamonds.
#1. Consider the Purpose
One of the most important attributes to look at in a diamond is the shape. Some people gravitate to the fire and brilliance created by the facets found in cuts such as round, oval, cushion, and radiant. Others prefer the clean lines of a step cut diamond, such as emerald cuts and Asscher cuts. One can determine a lot from the cut of a stone and how it might tell the rock’s story. More importantly, it also determines how it might fit into a piece like a ring, necklace, or pendant. “There’s no such thing as a perfect shape,” shares Tracey. “It depends on where you would like to use it.”
Once you have decided where and how you want to wear the diamond, consider your personal features, and which shape will best compliment you. For example, Ellison comments that elongated diamonds flatter shorter fingers, and make a woman’s hand look elegant and beautiful. Brilliant cuts illuminate the face, and are a perfect choice for earrings. The best starting point, Ellison shares, is to envision where the stone might go and go from there.
#2. Know the Four Cs of Diamonds
The next tip that Tracey offers is an industry-standard that must never get compromised— educating yourself on the four Cs of a diamond. Namely, those four Cs stand for the cut, color, carat, and clarity of a stone. These factors will help a buyer determine the stone that will exude a level of sophistication and brilliance that will match a person’s preference and give the highest level of satisfaction and joy to its owner. Ellison recommends only buying certified diamonds, from reputable certification institutes, such as the GIA institute. That way, “you know exactly what you are buying and can make the purchase with greater peace of mind,” says Ellison.
#3. Fit the Stone to Your Persona
The worst thing a diamond buyer might do is pick a stone simply because so and so has the same one. Tracey noted that she often sees celebrities sharing photographs of their rings…and is then inundated with requests for the same diamond cut and ring style. Tracey shares that a diamond must fit one’s unique persona and must radiate one’s identity. “Be authentic, and be true to yourself,” adds The Diamonds Girl. “Let your own voice come through instead of imitating others. Create your own identity and persona, and make sure your diamond suits you and your lifestyle, not the other way around.”
Tracey Ellison continues to provide insight and knowledge through her channels to help build a community that supports one another, searching for perfect stones. She also runs an online shop that offers an array of top-tier selections from all around the world. TheDiamondsGirl hopes that her experience and knowledge would help women worldwide in their journey to achieving their dream collections and finding happiness in the process. Learn more by visiting Tracey’s website and Instagram account.