This Mother’s Day, Tiffany & Co. celebrates the strength, love and devotion of mothers through the “Strong Like Mom” campaign.
The “Strong Like Mom” campaign is a tribute to the women who shape our lives with patience, sacrifice, and tenderness. At the heart of the campaign is a short film featuring Tiffany & Co. employees and their children. In candid, unscripted moments, children ages 5 to 15 sit in front of the camera and share what makes their mothers strong. The campaign celebrates one of the most sacred relationships: the love between a mother and her child.
The touching confessions are interspersed with images of elegant mothers wearing jewelry from the HardWear by Tiffany collection—an embodiment of the transformative power of love. The film closes with a montage of Tiffany & Co. employees and their mothers, adding a layer of nostalgia to the story.
Since 1837, Tiffany & Co. has celebrated mothers, portraying the enduring power of love and devotion through timeless designs. This year, the “Strong Like Mom” campaign celebrates not only motherhood but also the inner strength of every Tiffany & Co. woman.
