With an unmatched ability to source the rarest timepieces, Vintage Grail has built a reputation on exclusivity, expertise and a global reach that connects collectors with true horological treasures.
Watches aren’t just accessories. They’re history on the wrist, a blend of craftsmanship, storytelling and personal style. And if there’s one place that truly understands that, it’s Vintage Grail.
Since launching in 2018, the platform—founded by Paolo Martel, Jesse Maxwell and Franco Varona—has built a reputation for sourcing everything from rare vintage icons to today’s modern and most sought-after timepieces. But it’s not just about buying and selling watches. It’s about the thrill of the hunt, the stories behind each piece and matching collectors with watches that actually mean something.
From vintage Rolexes to independent brands shaking up the industry, Vintage Grail has a way of finding the impossible. Whether it’s tracking down a grail watch for a seasoned collector or helping a newcomer navigate the world of horology, the platform prides itself on delivering more than just a product—it’s about the experience. The team understands that a great watch isn’t just measured by rarity or price, but by the connection it creates. We spoke to them on how collecting is evolving, what makes a watch truly special and why some pieces will always stand the test of time.
Franco Varona, Paolo Martel and Jesse Maxwell. Courtesy of Vintage Grail.
L’Officiel Hommes Philippines: What inspired the creation of Vintage Grail, and how has the vision evolved since its inception?
Vintage Grail: We believe that the Philippines was in need of a credible venue that offered the rarest examples of modern watches and special vintage watches. The inspiration came from Franco Varona’s visit to a boutique called Watches in Rome, in Italy.
What do you think sets Vintage Grail apart from other high-end watch retailers, both in the Philippines and globally?
We believe we are in the business of selling experiences and not watches. What really sets us apart is our ability to find almost anything for our clients. This comes with exceptional post-sales services that have allowed us to develop great relationships with our clients. Recently, Vintage Grail invested in Wristcheck, a leading global platform that has presence in Hong Kong, Macau and soon, New York. This will allow us to provide both our buyers and consignors a much better reach, whether they are buying or selling.
How do you balance the exclusivity of the pieces you source with the growing demand for luxury watches?
Balancing exclusivity with demand is challenging, but Vintage Grail aims to offer a diverse range of watches to cater to various collectors.
What do you look for when curating timepieces for collectors, and how does Vintage Grail ensure that each watch meets your standards?
Our top priorities are the condition and completeness of each watch. Following that, we assess its provenance. Each timepiece undergoes a thorough examination to ensure that every component is original. Additionally, we collaborate with vintage experts from around the world to enhance our assessments.
How do you see the landscape of vintage and contemporary watch collecting changing in the next decade?
The pre-owned market will outpace the market for brand new watches. We believe that significant and important vintage watches will continue to hold their value. As for modern watches, we feel that more seasoned collectors will shift towards independent watch brands.
Courtesy of Vintage Grail.
Collaborations between watch brands and artists, designers or even celebrities are more common now. Do you think these special releases will hold long-term value?
Special releases with artists and celebrities can hold long-term value, if done tastefully.
Are there any particularly memorable watches you’ve handled—whether it’s due to their rarity, provenance or sheer craftsmanship?
We handled a Richard Mille Sapphire Skull, of which only three were made. One of them is with Anant Ambani, while the other is with a member of the Qatar royal family. We have had some of the best examples of vintage Rolex and Pateks too.
How has the perception of watches as an investment evolved over the years, and what should collectors consider before purchasing a piece for value appreciation?
The perception of watches as investments has evolved, but it’s important for collectors to buy what they love rather than solely for investment potential. However, to be safe, go for top brands like Rolex, Patek Philippe or F.P. Journe. Also, one should do a lot of research as there is so much information out there.
For someone looking to build a serious watch collection, what are the three golden rules to follow?
The golden rules for collecting are to buy what you truly want and not what’s trending, aim for the best example and prioritise the condition of the watch.
In your opinion, what is the biggest misconception about watch collecting today?
A common misconception is that all watches will appreciate in value over time, which is not the case.