Born in 2023, the brand VINHS represents the contemporary evolution of sportswear, deeply rooted in the American hip-hop culture of the 90s. Inspired by legends like 2Pac and Notorious B.I.G., VINHS recreates that iconic look of baseball caps and oversized T-shirts, evoking the posters that adorned the bedrooms of an entire generation.
A Modern Icon: The Empire State Building Collection
VINHS’s flagship collection is named after the Empire State Building, a symbol of greatness and ambition. At the heart of this collection is an emblematic image: a photo taken in February 2023 (copyrighted) that merges the lower part of Sony Vinh’s face with the silhouette of the famous skyscraper. This visual detail perfectly embodies the essence of the brand, combining style and substance into a powerful single vision.
From Roots to the Future
Originally, in 2015, the brand was known as Vinhscouture and had two boutiques in Île-de-France. Its fame was linked to asymmetrical shirts, a distinctive signature that still retains a loyal clientele today. Now, with a new sophisticated logo, VINHS returns to the scene as a perfect fusion of streetwear and luxury.
Uncompromising Quality
Quality is the core of VINHS. Each piece is made from 100% high-quality cotton, weighing 230 g/m2, giving the T-shirts enviable robustness and wrinkle resistance. The heat transfer printing and embroidery techniques are carried out in Italy, using sturdy cotton thread to ensure impeccable finishes.
The Symbol of Strength: The “La Renaissance” Bag
Among VINHS’s flagship products, the “La Renaissance” Bag stands out as an emblem of strength, determination, and glamour. Made of solid cowhide leather, its timeless rectangular shape is completed with a VINHS-branded stainless steel clasp. This bag represents the perfect combination of elegance and functionality, destined to become an icon in the world of luxury accessories.
A Vision for 2024
VINHS is not just a sportswear brand; it is a vision of the future. Combining comfort and bold aesthetics, it caters to all generations. “Sportswear is no longer seen as neglected or devalued, but as a luxury to be embraced,” says Sony Vinh.
VINHS continues to redefine the boundaries between streetwear and high fashion, offering pieces that are both comfortable and aesthetically provocative. Following its constant growth and innovation, the brand is set to leave an indelible mark on the international fashion scene.
Learn More:
- Instagram: sony_vinh
- Website: www.vinhstore.fr
Published in L’OFFICIEL Monaco France
Credits
Art Director: Sabrina Spinelli | Brand Manager @wellnessforyoufashion
Ph /Retouch /producer: Svetlana Lucia Grishina @svetlana_grishina_photo
Brand : VINHS @sony_vinh www.vinhstore.fr
Models:
Valerie Kinley @valerie.kinley
Youssouph Coly Bodian @krezy_bigboy5
Anna Bianco @bianco_annaa
Muah: Masha Tova @_maryrush_
Video: NCP @ncp_cinema
Location: Cannes, France