Every four years, nations from all around the world gather their best athletes to compete in the Olympics. The number of medals brought back home is a thing everyone is looking for, but the introduction of designers for the national team is as exciting.
From the reasons designers are chosen to the best collaboration and designer who is celebrating their first time as an Olympic designer, here is all you need to know about olympian fashion in Tokyo.
Ralph Lauren: Traditional Choice
Nations like France or The United States have been dressed by the same brand for years. And those traditional choices of traditional brands have been criticized by some, pointing out that it was maybe time to let someone else in charge of the fashion Olympics creativity.
Many people may not know that being the designer of the national team at the Olympics is a huge project that also costs a lot. This is why brands like Ralph Lauren are chosen, while a small designer could probably not afford such a project.
Credit Image @RalphLauren
Telfar : Clemens’ Challenge
Clement Telfar was the official designer confectioning the uniforms of Liberia’s team. With his creative, avant-garde and minimalist touch, Telfar uniforms are what dreams are made of. With its signature logo on the uniforms, Clemens is signing a beautiful collection for the national team. A collaboration that is once again proving how the designer is quickly and indeed taking his brand and talents, to the top of the game, of the fashion world.
Credit Image @Telfar
Skim: First loungewear brand at the Olympics
Kim Kardashian was chosen as the designer to provide sleepwear and loungewear for the US female team, with her brand named Skims. It’s the first time a brand was selected for that. A real deal for Kardashian’s brand, which is not even 2 years old, to already being part of such a project.
Credit Image @Skims
Olympians Through the Years: The Best Fashion Collaboration
Like Tokyo’s game gave us incredible fashion moments, each game has its own astonishing collaboration. During Beijing’s games in 2016, Stella McCartney collaborated with Addidas as the official designer for UK’s athletes. McCartney said it was a privilege to reveal such a challenge, combining fashion and sportswear.
Credit Image @stellamccarteney