The Colour of the Year 2023 – Lavender

“I feel the lavender haze creeping up on me. Surreal, I’m damned if I do give a damn what people say. No deal, the 1950s they want from me. I just wanna stay in that lavender haze.”

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16Arlington, Arteana, Olivia von Halle, Jo Malone, Jimmy Choo

Listening to “Lavender Haze” by Taylor Swift and the leading trend forecasting company WGSN: Digital Lavender is the year’s colour. It creates a surreal softness and seems otherworldly. A sense of comfort in a fast-changing, sometimes dark world. Explore with us everything Digital Lavender has to offer. Don’t forget about the lavender perfume. 

Monse, Aquazzura, Loewe