While one could argue for hours if fashion influences society or society influences style, TikTok and fashion became inseparably intertwined. Trends on TikTok are not only visual-driven; they represent a lifestyle. The way someone walks, the podcasts they listen to, the flowers they buy or the lipstick they use daily.
The Old Money Aesthetic
This trend usually manifests in chic, classy and clean lines and takes inspiration from style icons such as Grace Kelly. Think about a vintage Cartier watch, silk dresses, a tennis necklace, and Byredo perfume paired with a perfectly logo-free attire. Discretion and high-quality materials are essential.
Academia
Academia is inspired by Oxford and Ivy League universities. However, it’s a more gender-neutral look. It consists of tweets, blazers, trousers and high-quality materials, such as cashmere and silk. It symbolises women in their early twenties focused on achieving academic success while looking effortlessly stylish. Add glasses to appear even more aligned with the trend. Don’t forget to add a Goyard bag and avoid using a Kindle instead of physical books. Only then can you become the personification of Academia.
Coquette Girl
It is a French-inspired girl. The style icons are Marie Antoinette, Bridget Bardot and even Lana del Rey. Undewear-inspired tops, ribbons, and small floral prints make this feminine trend come to life. Brands that encapsulate this trend are Love Shack Fancy, Miu Miu and Golden Goose. Of course, the manicure must be discreet and light pink or white.
Clean Girl Aesthetic
The goal is to look fresh, glowy and natural. The source of inspiration is Bella Hadid and Hailey Bieber with their causal model-off-duty looks. Opt for athleisure wear and minimal make-up. Ouai beauty products meet WelleCo’s green powder, and you must listen to the Goop Podcast.
