Calling all the strong and powerful women out there: We have an incredible new lingerie brand for you.
“Lingerie is not about seducing men, it’s about embracing womanhood.” -Dita von Teese
More than just underwear
Lingerie has existed for centuries, yet its purpose and aesthetic have shifted throughout time. What was once used as a method for preserving a woman’s modesty is now boldly displayed as an aloud statement of sexuality.
As times have changed, there has been a shift in the primary consumer for “sexy” lingerie. Just like Victoria’s Secret Christmas commercials telling us to “give him the gift that keeps giving,” essentially meaning that the art of purchasing and wearing lingerie was a gift for men during a couple’s most intimate moments. In the last decade, we have seen women reclaiming the lingerie industry, rebranding lingerie for women.
Sure, the corseted contraptions with strappy leather are beautiful and sexy in theory, but are we really supposed to wear things like this for extended periods? So often, we find that women’s underwear is either diaper-like yet comfortable or sexy but borderline painful. There has to be something in between for women who want to feel sexy and empowered without the unnecessary discomfort. Lucky, we found the holy grail of lingerie brands.
NNIDE Lingerie
Just because we value comfort does not mean we want to rock “granny panties” every day. So when looking for the perfect blend of minimalism and beauty, NNIDE, is a brand that changes the game underneath it all.
NNIDE is a luxury lingerie studio established in 2020, designed for the woman who celebrates and desires herself. This lingerie, of course, can be worn as a form of expression in the bedroom, but it can also be worn throughout the day as a subtle reminder of the power behind the female spirit.
NNIDE seamlessly blends Scandinavian minimalism with Italian artistry, creating lingerie that looks just as good as it feels. Using sustainable fabrics from expert artisans across Italy, the quality of these pieces is noticeable with just one touch.
These unique pieces are available to purchase online in small quantities due to the handmade nature of each piece.
Check out some of our favourites from this incredible brand!
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