Discover a true wellness paradise.
Sporty & Rich has been winning hearts and minds for a long time with its high quality and classy yet eye-catching designs, becoming a globally recognised brand. Emily Oberg, Sporty & Rich’s founder, describes its identity as “vintage sportswear tied with luxury”.
Finally, the brand opens the doors to its first flagship store. It’s located in the heart of SoHo, in the former Dior Homme space. The interior, which perfectly reflects the brand’s aesthetic, was designed by Emily Oberg herself.
In addition to a wide range of activewear and accessories, Sporty & Rich offers visitors the chance to try a variety of treatments in the store’s spa area. The list includes the Lymphatic Body Sculpting & Remodeling Massage, which “uses traditional Brazilian and Eastern European techniques that work to stimulate the lymphatic system as well as break up fat deposits under the skin’s surface”, and the Natural Face Lift Sculpting & Remodeling Massage, which “will help stimulate the skin’s collagen and work the face’s muscles, leaving you looking contoured, awake, de-puffed and youthful with a healthy glow”.
The brand didn’t stop there, though! Inside the store is a café where you can enjoy a cup of matcha, tea, coffee, a glass of juice or smoothie, or even a vitamin shot.
Find the store at 133 Greene Street, New York, NY
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