On August 6th 2021, the luxury Italian intimates brand launches their new exceptional quality collection made from recycled Lycra and Supreme Green Cotton, imagined for everyday use.
Comfort Zone is both practical and functional, with a range of different styles and colours. From high-waisted briefs and halterneck bralettes to bodysuits and vest tops, these cuts are sporty yet youthful. They offer these in white, black or light blue and the sets have a supportive, compact-ribbed finish with the La Perla logo on a no-twist wide band.
Comfort dressing is made fun and exciting with this collection, whether you are wearing these sets indoors as loungewear paired with La Perla’s classic silk pyjama bottoms or outdoors for daywear under a jacket with jeans or with leggings when you work out.
Sustainability is an essential focus of this line, ensuring the long-lasting comfort of the clothes and responsible quality craftsmanship and design aesthetic. Crafted from environmentally friendly recycled Lycra and Supreme Green cotton stretch blend (90% cotton & 10% elastane), cultivated via sustainable practices in European family farms and 100% pure non genetically modified. Supreme Green cotton is traceable from cotton seed to yarn and transparent through the whole production chain using 40% less water, 3600 tonnes CO2 savings and 2040 MWh energy saving.
Pieces are available in-store and online globally at www.laperla.com, as well as with selected wholesale partners.
La Perla’s story began with the mission to understand and empower the female form intimately. Founded in 1954, the leading luxury brand combines intricate and exceptional quality craftsmanship with Italian artisanal heritage. Their lingerie, nightwear and swimwear are everyday luxury pieces meant to last a lifetime.
The brand’s rich historical background, innovative and passionate approach to supporting women are inspiring and exciting.