Ambassadors of the brand, icon players, and internationally renowned: Neymar, Moise Kean, and Kylian Mbappé also influence the fashion industry. Luxury fashion brands and small independent fashion businesses are inspired by football clubs for several years, making PSG the world’s most fashionable football club.
Thanks to luxurious collabs and famous sponsors, Paris-Saint Germain is now in all fashion collections.
But how did PSG become a famous fashion brand?
1. Throwback to collabs that made PSG a global brand
The most recent collab you will see is between Paris-Saint German X Jordan Brand, Fall-Summer 2021, a lifestyle collection.
Avant-garde and pioneers, the new collection is evoking space through “hyper pink”, “psychic purple”, and energic black colours.
The variety of equipment the brand is offering attracted and seduced their fans. The co-branding covers a wide range of clothing associated with the PSG logo, from hoodies to tee-shirts passing by sweatpants to cap.
However, long before this recent collab, PSG was on various catwalk show.
Manish Arora, Levi’s, Koché, Golden Cabane, Thierry Lasry and many more, were inspired by the energy Paris-Saint Germain is giving.
Credit: Instagram @koche
Credit: Instagram @manisharorafashion
Credit: Instagram @goldencabane
2. Celebrities and public figures supporting the team
The most famous models, admired singers, inspiring actors, and influencers gathered… They all came to the Parc des Princes. At least once!
PSG’s reputation has attracted many celebrities to matches, which made PSG trendy and accentuated its attractive fame.
3. Involved: PSG in our foods and our accessories
Due to the sanitary crisis, PSG delivers homemade meals by food truck to healthcare staff in Parisian hospitals. “Up to 1,200 meals, a day for carers are prepared free-of-charge in the Parc des Princes kitchens with the help of 60 volunteers from the matchday food trucks of the Street Food on the Move charity.”
Credit: PSG Website
PSG are multiplying their accessories: face masks, phone cases, covers for AirPods, ball, socks, scarf, Fifa video games… their logo is everywhere.
Credit: Instagram @psg
PSG, three letters, twenty-four players, and more than 100,000,000 fans bring together sports lovers and fashion amateurs worldwide.
More inclusive, more diverse, more accessible, Paris-Saint Germain is the most followed football club of the 21st century in the world. In addition to their many victories, their collabs’ cool-cosy style makes them so attractive and influential that even opposing supporters could wear them.
And you, what do you think of their brand?