Freedom in everything: thoughts, clothes, and behavior. The 70s were the decade that turned the fashion world upside down.
Freedom in everything: thoughts, clothes, and behavior. The 70s were the decade that turned the fashion world upside down.
Using the example of modern collections, I want to tell you a story about how everything in fashion is cyclical and constantly returns to its origins — different styles and eras are always a solid source of inspiration for the designers.
Hippie style
The “hippie” movement originated in the 60s, but it was in the 70s that its popularity peaked. Famous designers of that time quickly picked up the fashion for “hippies” and started creating something totally new and original — jeans and folklore elements in clothing came into fashion. Those were worn by everyone — young and old, women and men. They have become a symbol of freedom.
PATOU FW 2021, ALESSANDRA RICH FW 2021
ETRO FW 2021, CHLOE FW 2021
CHLOE FW 2021
Eclectic style
My favorite style of the 70s is the “eclectic” one as I always make such experiments with my wardrobe, I combine items of different style and spirit into one image.
PATOU FW 2021, ALESSANDRA RICH FW 2021
In 1973, the Vietnam War ended, but there was an oil crisis that caused the dollar to fall. It was at that time that the “eclectic” style was born, when young people began to mix different clothes with each other, bringing together all of the styles — this was a kind of protest against the system.
ALESSANDRA RICH FW 2021, FW 2021
Unisex
The unisex style gradually developed throughout the 1970s. The most popular items offered to men and women were trousers, jeans, and overalls.
The designers constantly released new collections that were printed in fashion magazines where often featured under the “for her and for him” label, one could find shirts, stylish knit jumpers, and shoes with or without heels.
HERMES FW 2021
ANN DEMEULEMEESTER FW 2021, MISSONI FW 2021
Jeans
In 1971, renowned jeans maker Levi Strauss won his first prize. That year, the world saw the blue jeans, which are popular to this day. In the 70s they have rocked the world — everyone wanted to have a pair.
ROKH FW 2021, HERMES FW 2021
Famous and popular actresses of that time began to wear similar attributes of clothing, which differed in color and in having scuffs or decor. It was the movie stars who popularized all kinds of denim!
ALESSANDRA RICH FW 2021, CHANEL FW 2021
Glam rock
This style implied the use of artsy clothing, which was often complemented by high heeled boots. Mostly those were men who adhered to the style of “glam rock” in the 70s. They wore black turtlenecks and snakeskin jackets, which were considered very rare and expensive. As well as men, women showed truly brilliant looks.
GIVENCHY FW 2012
RICK OWENS FW 2021, BALENCIAGA FW 2021
Punk
In 1976, the lead singer of the Sex Pistols, Malcolm McLaren, introduced the punk style to fashion. For his performances, he dressed in rough and torn clothes, which were fastened together with pins. Later, his clothing style began to be copied by young people, who quickly adopted the way of creating such items.
GIVENCHY FW 2021, RICK OWENS FW 2021
They used practically anything, then altered and complemented it with various decor. Skirts, jackets, trousers were decorated with chains, hooks, metal elements, and other extraordinary attributes. Punks wore weird and unusual hairstyles, flamboyant makeup, high platform or heeled shoes.
RICK OWENS FW 2021, BALENCIAGA FW 2021
DISCO
The 70s became the “disco era”, when incompatible colors and items were combined into bright looks. It could be a mixture of multi-colored details or the use of leather, natural or synthetic, for a whole-body woman’s costume. Usually, such an outfit was complemented by a silver belt, and very bright and catchy makeup.
VERSACE FW 2021, GIVENCHY FW 2012
High silver boots, pink knee-highs, shiny shorts and jeans, a bunch of lurex, short dresses, long dresses with revealing cuts, short tops, and lycra bodysuits were in vogue.
GIAMBATTISTA VALLI FW 2021
The main feature of the disco style was the combination of irreconcilable.
ALESSANDRA RICH FW 2021, DOLCE GABBANA FW 2021
Accessories and shoes of the 70s
Large plastic earrings, ceramic bracelets, multi-layered pearl necklaces, jewelry, colored beads, rhinestone necklaces, as well as gold earrings and thin bracelets.
VERSACE FW 2021, SCHIAPARELLI FW 2021
As for footwear, women and men wore shoes with comfortable square heels. Platform shoes were also in fashion — women were offered a variety of high heels, sandals and boots.
SCHIAPARELLI FW 2021, VERSACE FW 2021
Fashion collage: Lesya Pakharyna
Author:
Valentina Grishchenko
