With summer fast approaching, the focus naturally shifts to sunshine, travel plans, and seasonal wardrobe updates. As temperatures rise and vacation calendars fill up, many begin to look for lighter pieces, relaxed silhouettes, and styles suited for warm-weather days by the pool or seaside.
The summer season often signals a fresh start—not only in mood but also in personal style. It’s a time when many choose to reorganize their closets and invest in pieces that are both wearable and reflective of the season’s easygoing energy. L’Officiel Monaco recommends considering a wardrobe refresh ahead of the upcoming summer months, and one brand worth exploring is Monday Swimwear. The label offers a well-curated selection of pieces designed with the season in mind, combining comfort, style, and a clean aesthetic perfect for a modern summer look.
Exciting news arrives with the launch of Monday Swimwear’s highly anticipated Summer 2025 Collection—an elegant continuation of the brand’s longstanding focus on precise fit, everyday comfort, and empowering confidence.
Founders Natasha Oakley and Devin Brugman once again bring their distinctive aesthetic and close involvement in the creative process to the forefront, delivering a collection designed to make women feel their most radiant, no matter where their summer adventures lead.
This latest release showcases a thoughtfully curated selection of styles that merge refined femininity with international influences. The collection is intended for women who value effortless sophistication and a sense of ease in their wardrobe. With carefully tailored silhouettes at its core, each piece has undergone thorough fit testing on a range of body types to ensure it flatters, supports, and looks exceptional from every angle.
“Every piece in this collection was fit-tested to ensure it doesn’t just look good—but feels amazing to wear. We design for real women, and that remains our top priority,” – Co-founder Devin Brugman.
This season’s palette is thoughtfully composed to reflect the atmosphere of long, sun-drenched days and the ease of coastal living. Among the standout shades are sun-warmed tangerine tones, soft cherry-inspired pastels, and grounded olive greens that bring a natural depth to the collection. Accents of radiant blue—evocative of Mediterranean waters—enhance the visual story with vibrancy and contrast. Adding an element of luminosity, Antique Gold appears throughout as a refined, metallic detail, creating a shimmering effect that subtly shifts with movement and light.
Beyond swimwear, the brand broadens its vision of summer dressing through an expanded resortwear line. Crafted exclusively from 100% sustainable linen, this offering introduces versatile pieces designed with fluidity and climate-conscious elegance in mind. The linen selection features breezy tunics, minimalistic sarongs, and matching coordinated sets that serve as effortless day-to-evening transitions—tailored for warm destinations and designed to move with the wearer throughout a full summer day, from poolside to early evening gatherings.
Among the season’s signature elements is the recurring use of Azure, a rich, modern blue that appears across several silhouettes. Presented both as a standalone color and in a distinctive two-tone contrast with soft Ivory, this shade adds energy and dimension. The combination results in a sophisticated, yet lively aesthetic that speaks to contemporary femininity—unapologetically fresh, confident, and easy to wear.
New this year is the introduction of children’s pieces under the Monday Mini capsule, thoughtfully developed to echo the main collection. These miniaturized styles mirror the design language of the brand’s core offerings, providing mothers and daughters with the option to create subtly coordinated looks. The inclusion of this playful, family-focused extension further emphasizes the lifestyle-oriented approach of the summer release—grounded in aesthetics, comfort, and meaningful connection.
Monday Swimwear is getting ready to turn heads this season with its Summer 2025 collection, officially making its debut at the iconic Miami Swim Week. But the excitement doesn’t stop there—the brand has also lined up a series of special summer events across Europe, making this season one to watch.
The new campaign, shot in Monday Swimwear’s signature sun-drenched style, brings the brand’s relaxed, confident vibe to life. It’s all about effortless luxury—easy, beautiful pieces made for warm days, glowing skin, and unforgettable escapes. As the brand grows its international presence, it’s teaming up with some of the world’s most-loved retailers. You’ll now find Monday Swimwear at Selfridges in the UK, global fashion favorite Net-a-Porter, and luxury destination Ounass in the UAE.
And for those spending summer by the sea, Monday Swimwear has landed in two of the chicest spots: Gigi’s Beach Club in glamorous Saint-Tropez and the legendary Eden Rock in sunny St. Barths.
If your summer plans include a visit to the always-stylish French Riviera, then make sure a stop at Gigi’s Beach Club in Saint-Tropez is at the top of your list. This season, it becomes the perfect setting to discover Monday Swimwear’s latest collection.