Founded between Paris and Shanghai, byFANG has developed a distinctive identity shaped by French couture expertise and Chinese artistic traditions. Known for its architectural silhouettes, sculptural pleating, and careful attention to craftsmanship, the House continues to present a modern perspective on luxury inspired by the connection between two rich creative cultures.
By L’Officiel Monaco
On June 9, 2026, byFANG will open its new flagship boutique on West Fuxing Road, located in Shanghai’s historic French Concession. The neighborhood has become one of the city’s most exciting destinations, bringing together concept stores, established Chinese designers, and a growing community of international creatives.
Designed as an extension of the brand’s identity, the flagship serves as both a boutique and a creative space. The ground floor showcases byFANG’s ready-to-wear collections while introducing new categories that will gradually join the House’s offering, including its first fragrance collection, planned for release in the first quarter of 2027.
The upper two floors feature private couture salons and dedicated spaces for collaborations, where artists, designers, and creative partners can come together for exhibitions, conversations, and special projects. The interior combines Parisian influences with the character and architectural heritage of Shanghai, creating an inviting setting that highlights craftsmanship, creativity, and cultural exchange.
The opening of the Shanghai flagship marks an important milestone for byFANG as the House continues to expand its ready-to-wear collections and develop its wider lifestyle offering, strengthening its presence in one of the world’s leading fashion capitals.
