Fashion week, as we once knew it, crowded places with people travelling from all around the world are no longer possible. Therefore the brands had to be creative with their shows. But with creativity, everything is possible, and the fashion world showed how an institution re-invent itself to fit the constraint. Here the most original shows of the recent fashion week.
Dior Haute Couture Show
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Dior Haute Couture Show
Called Le Château du Tarot (The Tarot Castle), the traditional fashion show is turned into a short film. Like a fairy tale, Maria Grazia Chiuri takes us into her imaginary world and makes us discover its characters. Instead of walking the catwalk, the models are running around the castle. From storytelling to clothes and settings, everything that makes the magic of a runway show is gathered in Le Château du Tarot.
Casablanca
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Casablanca
Complete different scenery with Casablanca. Charaf Tajer invites us to the most stylish celebration of Le Grand Prix’s victory in Monaco. With Le Grand Prix, Charaf Tajer is inventing the perfect mix between a commercial and a catwalk. The 70’s, colour, pattern, every little detail that you don’t even know where to look, makes it a work of art. After watching it, you will wish you were there, wearing the collection and celebrating with them.
Coperni
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Coperni
Coperni was not held digitally but physically with guests. So how can you gather people to watch the collection safely during COVID? For Coperni, you put people in cars. It’s brilliant because it allows you to move and bring people just how you want while being safe. And what is even more is that the cars were creating the runway. Models were walking in the road made by the vehicle on the side.
Miu Miu
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Miu Miu
We are heading to the mountains with Miu Miu, which shows the choice of scenery plays a big part in the show, here called Brave Hearts. It is directly in the snow that we find the models, their woollen bonnets, their big gloves and their gigantic furry après-ski. The setting is magnificent, in the heart of the mountain between fir trees and ski slopes. In addition to being refined, the Miu Miu Miu fashion show is original in the heart of nature.
Moschino
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Moschino
With Jungle Red, inspired by the 1939 movie ‘The Women,’ directed by George Cukor, Jeremy Scott is inviting us to drink tea and eat cake with Dita Von Teese while watching his show in a theatre. Just like in a real theatre, settings are changing, and with them, the outfits for women in different scenery. First in the city, the countryside, then because Moschino’s women are cultural women in a museum, and then in the jungle for a pleasant safari. And then, just like a cycle, we are back to the theatre with the clothes you would wear to go there. With the settings and the 80’s vibes, Jeremy Scott made it an original show.
Céline
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Céline
Hedi Slimane is taking us to a castle for his shows. Celine’s show called Teen Knight Poem is taking place in one of France’s most beautiful palaces, Chambord. Horse, garden, flag with Celine on it, the architecture, the music, everything is showing us what would look like royals, à la Hedi Slimane.
Balmain
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Balmain
Heading for the moon with Balmain. Olivier Rousteing presents his new collection with Air France. Either on the wings of a plane or underneath it or in the hangar as in the space, the decor is multiple and plays a big part in the charm and gives a unique side to the show. It is probably a show that would never have seen the light of day without the crisis, proof that constraint leads to creativity.