Florence meets Berlin. The brand founded by Luisa Dames unveiled the Spring Summer 2025 collection at Salone del Mobile 2025 together with LuisaViaRoma.
The shoe and jewelry brand Aeyde has chosen to celebrate the launch of its new spring summer 2025 collection during Milan Design Week 2025, collaborating with LuisaViaRoma , a historic Florentine concept store that has always been attentive to research brands. The event was held in the heart of Milan with an intimate cocktail in the Milanese showrooms of LuisaViaRoma. An opportunity to explore up close the contemporary vision of the German brand, which blends Berlin urban minimalism and Tuscan craftsmanship.
Aeyde’s SS25 collection moves between references to transformation, mystery and destiny. The materials speak for themselves: gros grain , zebra-effect pony skin, contrasting stitching and metallic elements outline a proposal that plays with shapes without losing elegance. Among the key pieces, the revisitation of the best-seller Uma , the new Danielle décolleté and the Ilvy and Daphne sandals, perfect for crossing the summer season with character and lightness. The color palette ranges from warm tones of coral and hazelnut, to sophisticated zebra prints in cream and mocha.
Aeyde and LuisaViaRoma event during Milan Design Week. Photo by Giorgio Luna.
Founded in Berlin by Luisa Dames , Aeyde is a brand that has managed to stand out for its minimalist allure in design and meticulous details. Behind every shoe, however, there is the excellence of Italian manufacturing: «All our collections are produced in the heart of Tuscany, between Pisa and Florence, the home of shoemaking craftsmanship. Mine is as if it were a dialogue between northern and southern Europe that translates into what our style is» she says. And since 2019, LuisaViaRoma has supported Aeyde’s journey as an exclusive Italian retail partner, underlining its commitment to promoting independent brands that combine aesthetics and quality.
Alina Latifi, Luisa Dames and Carola Seher at the Aeyde and LuisaViaRoma event. Photo by Giorgio Luna
During the private cocktail, guests were able to taste original drinks by Yuntaku , the first amaro that fuses Japanese culture and Italian liqueur tradition. Inspired by the tropical flavors of Okinawa and produced with artisanal techniques, it added an unexpected and refined touch to the evening.
The evening ended with a private dinner in the elegant setting of Portrait Milano , attended by the press, selected top clients and international talents. Among those present was Luisa Dames , founder and CEO of Aeyde, who explained the vision behind the new collection. A creative liaison between northern and southern Europe, where every step tells a story of style, roots and future.
Cocktail with drinks by Yuntaku and dinner at Portrait Milano for the Aeyde and LuisaViaRoma event during Milan Design Week. Photo by Giorgio Luna
The Aeyde spring summer 2025 collection is available from April 7 online on the official LuisaViaRoma website and in the Florence store.