During Milan Design Week 2025, Ginori 1735 turns the spotlight on one of the masters of Milanese architecture and design: Gio Ponti. On the occasion of the 63rd edition of the Salone del Mobile, the Tuscan manufacturer pays homage to the creative genius who more than any other has been able to combine art and functionality.
Gio Ponti , artistic director of Ginori 1735 from 1923 to 1933, left an indelible mark on the Maison. In those years, porcelain was no longer just a decorative support or a table object, but was transformed into a means of expression. Ponti saw porcelain as a living material, to be sculpted and animated with geometric lines, clear colors and dreamlike symbols. It was he who introduced a new iconography, reinterpreting classic shapes in a modern key, and creating pieces such as the famous perforated discs, hands and decorative cups that are still objects of collection and study today. And during Milan Design Week 2025, the brand founded by Richard Ginori presents two new colors of its most iconic collections by Ponti: Catene and Labirinto , proposed in the sophisticated tones of Ebony and Cashmere .
The Catene and Labirinto collections in the new Ebony and Cashmere colours by Ginori 1735
Catene is an essential motif that evokes the elegance of a single continuous line, it tells the idea of a visual link between object and gaze. Labirinto , on the other hand, is a vortex of straight lines that chase each other without ever touching, creating a hypnotic and fascinating effect: a design that invites you to get lost, to explore. The two collections, already emblems of the Gio Ponti style, are thus enriched with warm tones, inspired by the bourgeois Milanese interiors of the 1950s and 1960s — a palette designed to evoke the sober refinement of Milanese homes, the same ones that Gio Ponti often helped design. The bond between Gio Ponti and Milan is profound. The city, which today hosts the hub of international creativity during the sixty-third edition of the Salone del Mobile , was a permanent laboratory for Ponti. His buildings of modern Milan – above all the Pirelli Tower, the Montedoria building, the house on Via De Togni – tell of an architectural language in which form and function, classicism and modernity, blend together in timeless elegance.
The Labirinto collection in the Ebony colour by Ginori 1735
The Maison’s homage is not limited to tableware collections. Ginori 1735 also relaunches some historic pieces in the Arte line : numbered re-editions of the cups with Chains of Keys and the famous perforated disks, entitled Exorcism and Love of Angels. True art objects, in which the golden figures designed by Gio Ponti dance between curved lines and dreamy geometries. They are visions suspended between reality and imagination, in which spirituality merges with aesthetics, and the graphic sign becomes a story.
To crown this celebration, Ginori 1735 organized an intimate dinner reserved for a select group of guests and press. The mise en place, signed by the Catene and Labirinto collections in the new colors, was conceived as a true tableau vivant: a visual story between elegant geometries, mystical stories and the refinement and functionality that unites Maestro Gio Ponti to the legacy of Ginori 1735.
The Labirinto collection in the new Ebony and Cashmere colours by Ginori 1735