Why investing in the expansion of our virtual closets is worth serious consideration as we approach a more digitally involved existence.
It’s an unavoidable fact that we are currently living in the midst of a digital revolution. Due to the pandemic, most of our work and even social interactions are done through digital means, and this has accelerated the digitalization process from many fronts. Many industries have started capitalizing on the digital market the moment the opportunity presented itself. This eventually started discussions regarding the possibility of a virtual world. Although metaverse is not a new concept and has been on the surface for a while, it has never been more relevant than today. This is because, at the moment, the digital roam provides us with opportunities and experiences which we can not pursue in the physical world. May it be working, interacting with friends or even participating in meetings and events such as expos and concerts, we are essentially going to need to use digital avatars of ourselves to navigate this virtual existence. This creates a growing market for digital fashion, and here are some reasons why you should pay attention.
One of the most fascinating aspects of digital fashion is its impact on design. Digital fashion enables designers to unlock the entire vision and imagination behind a creation without being limited by the restrictions of the physical world, such as the manufacturing process and, well, gravity. In essence, digital fashion is a tool to access the type of creativity existing in the digital roam.
The manufacturing of digital garments is a far more sustainable choice compared to physical production. For example, a fashion company and digital retailer, Dress X, announced that due to the digital production process, they could save 3300 litres of water per item, and the process emits 97% less C02. It is no secret that the physical clothing manufacturing process results in unnecessary waste and pollution. However, digital fashion offers an opportunity for sustainable advancement and the type of innovation that can seriously impact our future.
Versatility is key since digital fashion can be worn in the digital environment through your avatar or in-person through AR technology or even collected and traded as NFT’s. These digital garments are not only to be worn but are also collectable and a piece of art you can utilize across dimensions.
As we dive deeper into the metaverse and conduct more of our daily lives in a digital form, this means that digital avatars are no longer just confined in the space of a video game but are becoming a necessary extension of ourselves. Therefore, purchasing digital fashion to wear in the virtual environment might seem pointless if we look at style from a purely logical point of view. Fortunately, this has never been the point of fashion. Although clothing can be perceived as a basic necessity, fashion, on the other hand, serves a whole different purpose which in its essence is self-expression. Self-expression is a fundamental human need, and style caters to that need. Simply, if there’s a demand for it in the physical world, so shall it be in the digital world as well.