The time of faceless corporations has long passed. Personal branding has become increasingly important, especially in today’s digitally connected world. A successful personal brand, be it a popular actor or an inspiring athlete, or a corporate brand, is successful only when it is popular online, especially on social media platforms.
Brands have been using Facebook and Instagram to create engagement for years. Among them, there is a platform that has more than 1 billion active users and that is TikTok. Every person and business looking to build their brand has adopted the video-sharing platform into their marketing plans. Mohit Mirchandani, the co-founder of the digital brand-building agency Digital Nod, firmly believes that growing your personal brand on TikTok yields massive results. From getting more brand sponsorships to reaching a global audience, TikTok has been instrumental in many brands becoming popular.
Mirchandani explains that when TikTok launched in 2016, it was initially viewed as a natural successor to the video-sharing platform Vine. But the app quickly proved to become more relevant and influential in the digital world. TikTok provided a space for creators to upload fifteen-second to minute-long videos. Those creators soon set the platform alight with trends and musical snippets that quickly inspired millions across the globe making the creators instantly popular. According to Mohit Mirchandani, this is where the power of TikTok lies. In his seven years as an entrepreneur in digital marketing, he has never seen such a dominant effect of one platform. He explained, “It is a trendsetter. Today, content creators hold the power in their hands to become popular and make a name for themselves. TikTok is helping them reach the audience they never would have reached on any other platform.”
Mirchandani pointed out that TikTok launched the ‘TikTok for business’ platform in June 2020. This is another indicator that brands and businesses are acknowledging TikTok and its massive growth potential. TikTok has the potential to boost your personal brand. All you need is the right strategy and approach. According to Mohit Mirchandani, the importance of having a TikTok savvy brand has grown massively especially after many content creators have become TikTok celebrities. Expanding on this Mirchandani added, “Leading TikTok celebrities such as Loren Gray and Baby Ariel are currently reaping the rewards of utilizing TikTok effectively and building their name on it. It is the best platform for any growing brand to make a name for themselves and become a celebrity.” While Facebook, Instagram, and Twitter are popular, TikTok’s meteoric rise in popularity has cemented its place in every growing brand’s marketing plan.
An expert at building personal brands, Mirchandani has worked with individuals from across industries and helped them become popular. Mirchandani added, “It is difficult to ignore the role TikTok plays in taking a brand’s online presence to the next level. Today, from entrepreneurs to influencers, there is a growing demand from individuals who are hungry to take their brand to the next level. TikTok is the biggest contributor in helping these people become celebrities.”