Gas Bijoux introduces LA ROUTE DES PLAGES, a new fragrance inspired by the Mediterranean coast and the memories that have shaped the House since its beginnings. Created as a tribute to sun-filled days by the sea, the scent captures the atmosphere of Pampelonne Beach, where founder André Gas first developed the creative vision that would later define the brand.
By Kinsley Ah-Chion
Following the success of its earlier fragrances, Gas Bijoux continues to expand its perfume collection with a composition that highlights another chapter of its story. LA ROUTE DES PLAGES was created by renowned perfumer Céline Barel, whose Mediterranean heritage and passion for travel share a natural connection with the Maison. For Barel, every fragrance begins with memories collected from different places, brought together through carefully chosen notes that create a personal and emotional experience.
At the heart of the fragrance is jasmine, one of perfumery’s most celebrated flowers. Harvested at dawn by hand to preserve its rich character, jasmine is paired with marine accords and the warmth of sun-heated sand. The result recalls long summer days by the coast, where sea air, sunshine and nature come together in a scent filled with light and warmth.
The bottle continues this story through a clean palette of white and soft nude tones, inspired by the colours of the shoreline. Available in 10ml, 50ml and 100ml formats, LA ROUTE DES PLAGES invites fragrance lovers to discover a new expression of Gas Bijoux’s Mediterranean identity—one that celebrates its origins through scent and the lasting memories of summers by the sea.
A drop of perfume, a touch of summer, a journey along the coast…
Exploring the World of Gas Bijoux Perfumes
Long before the arrival of LA ROUTE DES PLAGES, Gas Bijoux had already established a distinctive fragrance collection inspired by the landscapes, colours and memories of the Mediterranean. Each creation explores a different atmosphere while remaining connected to the Maison’s roots and creative vision. From the golden warmth of ENSOLEILLE MOI to the rich character of SABLE d’AMBRE, the floral freshness of SEA MIMOSA, and the carefree spirit of SUMMER 69, every fragrance offers its own interpretation of summer, travel and the places that continue to inspire Gas Bijoux.
ENSOLEILLE MOI
ENSOLEILLE MOI has become the signature fragrance of the Gas Bijoux collection, inspired by the warmth and light of summer. Created as a tribute to sunny coastlines and distant escapes, it captures memories of sandy beaches, blue skies and days spent by the sea. Feminine and sophisticated, the fragrance celebrates the beauty of Monoï through a composition that feels warm, luminous and inviting.
The scent opens with Tahitian tiare flower absolute, accompanied by the crisp freshness of bergamot. At its centre, ylang-ylang and coconut add a creamy floral character, while notes of nutmeg, vanilla and white musk leave a soft, comforting finish on the skin. Belonging to the sunny floral family, ENSOLEILLE MOI carries the feeling of summer long after the season has passed.
SABLE D’AMBRE
SABLE D’AMBRE reveals an intense and alluring fragrance from the first notes, generating an atmosphere imbued with warmth and sensuality. Inspired by the glow of a setting sun over a beach covered in golden shades of ochre and amber, the scent recalls the peaceful intervals between the end of a summer day and the beginning of a sensual evening. Its Oriental composition opens with fresh and spicy notes of cypress and bergamot, leading to a heart where sandalwood, amber, and cumin bring depth and character.
The fragrance completes with a soft, comforting base of cashmere, vetiver, and tobacco, enhanced by a subtle tinge of vanilla that adds smoothness and warmth. SABLE D’AMBRE leaves a rich and inviting trail, combining woody, spicy, and amber accords for a refined fragrance experience.
A bottle filled with sunshine, a scent shaped by the sea, a memory made for summer
SEA MIMOSA
SEA MIMOSA captures the spirit of the Riviera, inspired by the golden hills where mimosa flowers bloom during the winter months. Known as the “winter sun,” the mimosa tree transforms the landscape in February with its bright yellow blossoms and delicate, powdery scent. This floral fragrance evokes the beauty of the Mediterranean coast, bringing a feeling of warmthiness and softness through its luminous and captivating notes.
Part of the Floral fragrance family, SEA MIMOSA opens with fresh notes of bergamot and lemon blossom before showing a heart of mimosa and almond milk, creating a smooth and delicate floral character. The fragrance settles into a pleasant base of sand and musk, leaving a soft and sensual trail that recalls sunny landscapes and the natural beauty of the Riviera.
SUMMER 69
SUMMER 69 celebrates the heritage of Chic Solaire, paying tribute to the house’s creation in 1969 through a rich and captivating fragrance. The scent opens with a feminine bouquet of white flowers, with tuberose taking centre stage to create a refined, elegant floral expression. Fresh notes of lemon, neroli, and bergamot introduce the fragrance before exposing a deeper floral heart.
At the heart of the composition, jasmine and tuberose create a seductive floral character, while the base of musk, sandalwood, and vanilla adds heat and depth. The creamy sweetness of vanilla produces richer over time, boosting the fragrance’s mystifying personality and giving off a soft, unforgettable trail.