Unveiling GEORGES HOBEIKA Spring Summer Collection 2025

This collection is a heartfelt tribute to Marie Hobeika—mother to Georges Hobeika and grandmother to Jad Hobeika—who passed away in 2024.

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Marie Hobeika was the soul and foundation of the House, infusing it with boundless energy and wisdom passed down through generations. A guiding presence, she nurtured and supported her loved ones, surrounding them with warmth and quiet strength. It was Marie who introduced Georges to the art of sewing, instilling in him a deep passion for craftsmanship, embroidery, and the pursuit of excellence—a legacy he has since passed on to his son, Jad.

With this collection, father and son honor the woman who was the heart of their family. It also serves as a tribute to all those who departed in 2024 and beyond, celebrating their lasting impact and the profound influence they continue to have on those they leave behind. Through its designs, the collection reflects on death as a journey—one that transforms loss into a celebration of lives well-lived and legacies that remain eternal.

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A soul roams around the Earth, grasping for hands once dear. Softly, a glorious path unfolds, drawing it to heaven’s gates, Hearing whispers that call it forth, beyond the veils of doubt and fear, Where celestial creatures spiral and dance, in cosmic harmony of fates.

The soul then rises to the very light, unearthly, released, And merges with eternity, embracing absolute peace.

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