FENDI opens a pop-up cafe in Selfridges for Christmas

Legendary Italian fashion house FENDI has opened its branded café under the roof of London’s iconic Selfridges department store. The menu features exclusive cocktails, snacks, and coffee decorated with the FF brand logo.

News about FENDI’s pop-up café appeared in time for the holidays, immediately after the announcement that London cafés and restaurants work again. This fancy venue replaced the 14-seat Champagne Bar The Fount, located in the heart of the Selfridges Accessory Lounge, on the ground floor of the iconic department store.

The design concept of the cafe is inspired by the new FENDI ROMA Holiday collection with its characteristic color palette. The surfaces, dishes, coasters, and napkins are decorated in a powdery pink shade. So, especially for the opening of the pop-up establishment, a set of pink champagne glasses was created.

The sophisticated pink blends harmoniously with the signature bright yellow that is featured on the bar stools and porcelain cups adorned with the traditional FENDI Pequin stripe print.

Being an Instagram-friendly café it looks bright, stylish, and fresh. A branded cappuccino with a chocolate FF logo on a fluffy foam or a cocktail with FF shaped ice cubes promise visitors to revive their social media feed with spectacular photos from the inimitable FENDI CAFFE.

A step away from the bar, the Italian fashion house invites you to take a closer look at unisex bags and leather accessories from the new FENDI ROMA Holiday collection, which serve as design elements for the Fendi-branded café. An invigorating collection of bright colors brings a touch of festive charm to the winter wardrobe for women and men’s clothing and accessories. The collection is available for sale both in the café and on the floors above.

This trendy café is perfect for those who want to combine relaxing holidays with festive shopping. The place will operate in the very center of London at Oxford Street until January 2021.

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