A rare blend meets luxury skiwear as Johnnie Walker Blue Label and Perfect Moment craft a whisky experience inspired by the magic of après ski.
Johnnie Walker Blue Label brings a new take on luxury whisky experiences with the launch of the Ice Chalet, a limited-edition blend inspired by the Alpine landscape and the Blue Hour. Created in collaboration with luxury skiwear brand Perfect Moment, the Ice Chalet offers more than just a bottle. It’s a sensory experience inspired by the magic of après ski, when the sky turns blue as day fades into night. Alongside the whisky is a capsule collection from Perfect Moment, designed to reflect the look and feel of this exclusive blend.
With Johnnie Walker Blue Label Ambassador and Perfect Moment shareholder Priyanka Chopra Jonas, the partnership blends the world of whisky and fashion, setting a new standard for luxury collaborations.
Crafted by Master Blender Emma Walker, the blend opens with notes of cinnamon-spiced apple, followed by warm cloves and spices, and finishes with a hint of Alpine smoke. Rare whiskies distilled during Scotland’s coldest winters and sourced from high-altitude distilleries like Dalwhinnie, Clynelish, and Brora make up the blend. Only one in every 10,000 casks is chosen.
“When creating Johnnie Walker Blue Label Ice Chalet, we set out to blend a whisky that was inspired by the Alpine landscape and captured the magic of special Après Ski moments,” says Walker. The result is a velvety smooth Scotch with the depth of flavor Johnnie Walker Blue Label is known for.
The bottle features Perfect Moment’s North Star and houndstooth print, packed in a reversible blue and white bag that turns into a crossbody. Designed to stand out on the slopes or by the fireside, it completes the experience.
“A Perfect Moment of mine has always been the Après Ski, a moment which brings together fashion and socialising, best complemented by a great drink and a chic outfit,” says Chopra Jonas.
The Johnnie Walker Blue Label Ice Chalet is now available at select retailers nationwide and online through Diageo’s official Lazada store.