In this exclusive interview, Mary Tranova opens up about her inspirations, the creative process, and what sets her latest collection apart. Get ready to explore the art of swimwear design and discover the passion that drives this talented designer to make waves in the fashion industry.
What inspired the unique style of MVRI’s collections?
The unique style of MVRI by the Sea collections is inspired by my extensive travels to exotic destinations and my diverse heritage. After moving to India seven years ago, I noticed a gap in the market for luxury swimwear that catered to international clientele. My vision was to create luxury swimwear that is affordable and of high quality, using premium fabrics. The inception of MVRI by The Sea was catalysed by the time and space provided by the COVID-19 pandemic, allowing me to bring this vision to life.
How do you keep your designs timeless and versatile?
We keep our designs timeless and versatile by focusing on quality craftsmanship and using premium fabrics. Our swim styles are designed to transition seamlessly from the beach to the beach club, and our resort pieces can double as dinner attire. This versatility allows our customers to create diverse looks for various occasions, emphasizing timeless elegance. We also ensure our designs are sustainable, aiming to create durable products that do not contribute to overproduction.
What impact has recognition from Hollywood had on your brand?
Recognition from Hollywood and Bollywood stars has significantly elevated our brand’s profile. It has validated our commitment to quality and design, attracting a discerning global audience. This exposure has opened up new opportunities for collaborations and growth, reinforcing MVRI by The Sea’s position as a new luxury resort and swimwear brand. This recognition fuels our confidence to continue!
What advice would you give to aspiring entrepreneurs in the fashion industry?
My advice to aspiring entrepreneurs in the fashion industry is to focus on authenticity and quality. Understand and celebrate your unique vision, and let it guide your designs. Prioritize ethical making and responsible designing to create a sustainable brand that resonates with today’s conscious consumers. But most of all, be prepared to dedicate time to intensive planning and research and be prepared to overcome numerous obstacles with perseverance.
What feedback have you received from your customers that has influenced your work?
Our customers have praised the elegance, versatility, and quality of our garments, which has reinforced our commitment to these principles. Feedback emphasizing the importance of sustainability has driven us to further our efforts in ethical making and responsible design. Listening to our customers allows us to refine our designs, ensuring they meet the needs and desires of the modern, discerning woman.
What can we expect from the Spring Summer 2025 collection?
For the Spring Summer 2025 collection, you can expect an infusion of luxury wrapped in sensual and bold designs. We will feature vibrant colours, semi-precious stones, and cultural influences, continuing to embody luxury and sophistication. Our focus on sustainability will be even more pronounced, with pieces that are both beautiful and eco-friendly, catering to the desires of our conscious consumers. We aim to create designs that offer versatile styling options, allowing our customers to effortlessly transition from beachwear to elegant evening attire.
What are your long-term goals for MVRI by The Sea?
Our long-term goals for MVRI by The Sea include expanding our global reach while maintaining our commitment to quality and sustainability. We plan to establish our own manufacturing unit, support local artisans, and build a talented team.
WEB: www.mvribythesea.com