More Than Fashion: Bad Bunny Brings Style, Pride and Spanish to the World Stage at the Super Bowl.
by Lisa Ditzlmüller
On 8 February 2026, Bad Bunny made history on one of the world’s biggest stages.
The Puerto Rican superstar became the first Latino artist to headline the iconic Super Bowl LX Halftime Show as a solo act – and he did so entirely in Spanish. A performance that resonated far beyond music.
While millions tuned in to hear him perform, the fashion world had its eyes firmly on his outfit – a stylistic statement that reignited the global fashion conversation.
Zara over Haute Couture: A Performance with Purpose
Rather than donning custom-made haute couture, as is customary for Super Bowl stars, Bad Bunny opted for an all-white look from high-street giant Zara. A surprising choice, considering his predecessors were dressed by the world’s most prestigious fashion houses: Rihanna stunned in a red Loewe jumpsuit in 2023, Usher appeared in Dolce & Gabbana in 2024, and Shakira and Jennifer Lopez dazzled in Versace in 2020.
But Bad Bunny’s decision to wear Zara was anything but arbitrary. Choosing a label owned by Spanish fashion conglomerate Inditex can be read as a deliberate act of representation – a nod to his cultural roots and a statement of accessibility in an otherwise exclusive fashion world.
Together with his stylists Storm Pablo and Marvin Douglas Linares, the artist curated a look composed of a collared shirt with a tie, layered beneath a sports-style jersey emblazoned with the name Ocasio and the number 64. He paired it with wide-leg chinos, a gold Royal Oak watch by Audemars Piguet – and the newly released Adidas Badbo 1.0 sneakers.
The sneakers, part of his official collaboration with Adidas, were launched precisely one day after the Super Bowl – a perfectly timed fusion of performance and product drop.
The relative restraint of Bad Bunny’s Super Bowl look was no accident. Known for his extravagant and gender-fluid fashion statements, the artist has never shied away from pushing boundaries. At the 2023 Met Gala, he arrived in a Jacquemus ensemble featuring a nearly eight-metre-long white train and an elegantly cut backless design.
For the New York City premiere of Happy Gilmore 2, he wore a double-breasted navy-grey checked blazer by Valentino, paired with matching Bermuda shorts – completed with white socks and ballet flats by Dries Van Noten.
A little more understated, though no less intentional, was his appearance at this year’s Grammy Awards, where he accepted the prize for Best Album wearing a look from Schiaparelli’s debut menswear collection.
His sartorial restraint at the Super Bowl was likely both a strategic and emotional choice. The focus wasn’t on visual extravagance, but on a message delivered with quiet clarity: love is more powerful than hate.