The long-awaited show of Prada’s Fall/Winter 2021 Menswear collection, which took place as part of Milan Fashion Week, left a bright mark in the history of the industry.
Everyone froze in anticipation of what the tandem of co-creative directors Miuccia Prada and Raf Simons will show this time after their first co-collection Prada SS 2021 Womenswear.
A new challenge for the designers was set by the turbulent times — to move away from the usual and understandable format of live shows to developing new communication channels. The show took place on January 17 in a digital format.
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Prada FW21 Menswear Collection
The models in massive classic shoes walked to the rhythmic beat of the attention-catching soundtrack by Plastikman aka Richie Hawtin. They were moving from one space to another, adhering to the rules of social distance that migrated with us from 2020.
Dancing suddenly replaced the walking. After the show, Raf Simons noted that it was an unplanned move — a spontaneous decision that fit perfectly into the show’s scenario.
“We don’t always want control so much, we take the control in a creative sense. And that’s what I love so much about fashion.” Raf Simons
Possible feelings
The name “Possible feelings” declares the main sense that the designers wanted to convey through the collection and its presentation. It is about the human body and its freedom, about our need for contact and tactile sensations, about what the world needs so much, faced with an epidemic and its rough restrictions.
A jacquard jersey bodysuit with colorful geometric patterns was playing the main role on the catwalk. Like a streamlined “second skin”, it emphasized the shape in its dynamic movement.
© Prada
They were complemented by voluminous bombers in bright colors, single- and double-breasted coats and pea jackets with jacquard lining, as well as striped wool suits.
© Prada
A recognizable triangle in the shape of the Prada logo, but without text, was found on the back. You could also see the attention-grabbing gloves in contrasting colors with headphone covers on the hands.
Incredible work with color and contrasts, many textures of textiles and surfaces — everything is aimed at exciting the senses even at a distance, giving the viewer an opportunity to interpret what is happening by himself.
© Prada
Space
Fantastic ‘non-space’ was designed by famous architect Rem Koolhaas and his studio AMO. Panels of colored faux fur, resin and plaster, marble in the signature Prada Green — the intensity of the picture was pleasing to the eye while the surfaces were calling for touch.
© Prada
Conversation
At the end of the show, Miuccia Prada and Raf Simons answered a series of questions asked by the students from all over the world. About what is fashion for them, for whom they make their collections, what to follow — personal preferences or trends, and others.
When asked by an English student who studies Fashion Journalism at Central State Martins London how they resolved disagreements in the process of working on the collection, Miuccia replied that she and Raf immediately agreed — if someone really hates something, they won’t do it.
She also noted that such collaboration, as a fully conscious step and mutual desire to work together, is a great opportunity to change your thinking.
“You start thinking in a different way because the other one suggests you ideas that maybe you didn’t have and so far for me — it’s a good point.” Miuccia Prada