Black Friday has evolved into the premier retail event of the year, overshadowing even the traditional Boxing Day sales. Originally an American holiday, its roots trace back to the 1930s and gained the name we know today in the 1980s. In 2023, Black Friday has become a global phenomenon, with brands and stores worldwide participating in the shopping extravaganza.
In the glittering world of international fashion, few figures encapsulate the harmonious blend of elegance and purpose like Renée Elizabeth Blythewood. This year, her presence at The Fashion Awards—held in the storied grandeur of London’s Royal Albert Hall—marked yet another high point in her journey as a global style icon and philanthropist.
When Amalia Pavlidou founded Alternative Therapies, she planned to establish more than just a skincare brand—she aimed to create a movement. “I wanted to redefine luxury,” Amalia Pavlidou says, “as something that feels indulgent and rooted in care, sustainability, and responsibility.”
