The new Mocassin is at the center of Zegna’s Summer 2025 campaign – shot on the sunny streets of Italy -, starring actor Mads Mikkelsen, global ambassador of the Italian fashion house. Together with the new mocassin, he also unveils the Oasi Lino 2025 collection.
The moccasin has distant roots: it was born as a functional shoe, used by the native populations of North America for its practicality. Over time, it crossed the Atlantic and was adopted in Europe, entering the men’s wardrobe of the twentieth century with a more defined shape, suitable for the city. In recent years it has found new relevance, becoming a stable element also in the looks of the younger generations. Zegna introduces Mocassin, a new model whose name takes its inspiration from the term “mocasin” used in Piedmontese dialect by the founder Ermenegildo to indicate this type of shoe.
Mads Mikkelsen in Zegna’s new Summer 2025 campaign (Courtesy of Press Office)
The Mocassin loafer is born from meticulous workmanship, attentive to detail, and embodies “a long journey towards perfection” undertaken with determination by the Italian fashion house. The design is embellished with the distinctive sign of the 232 Road Mark, an element that goes beyond simple decoration, evoking the origins of the brand and creating a subtle but powerful link between tradition and contemporaneity. The leather is treated using traditional tanning techniques. The result is a resistant shoe, soft to the touch and designed to last over time.
Mocassin, the new moccasin model presented by Zegna (Courtesy of Press Office)
In the Summer 2025 campaign , the Mocassin appears worn by Mads Mikkelsen , global face of Zegna, in a series of images set on the sunny streets of Italy. Mads Mikkelsen who for the occasion wears garments from the new Oasi Lino collection , made of certified and fully traceable linen. The moccasin, not so much displayed as lived, naturally, changes shape slightly over time, softens, adapts to the rhythm of the wearer. An object designed to accompany, rather than to be noticed, and which over time takes on a more personal character, as happens with well-constructed objects.
Mads Mikkelsen in Zegna’s new Summer 2025 campaign (Courtesy of Press Office)