Reflection. Awakening. Ascension. Three chapters, one woman, and the space between who she is and who she is becoming. Produced by Creators London with Missé Beqiri in couture, La Femme Entière is an editorial about womanhood in its fullest form.
by L’Officiel Monaco
Karina, what inspired La Femme Entière, and what did you want to explore through it?
Karina: As women, we’re constantly moving between different versions of ourselves. I run Creators London and I’m naturally very ambitious. I love the responsibility, the pressure, creating something and pushing it forward. But there are also moments when I want to switch all of that off, be spontaneous, be soft, have time that belongs only to me.
I don’t see those as contradictions. We can be driven and vulnerable, confident and uncertain, serious and playful, sometimes all in the same day.
So I wanted to explore womanhood without trying to define it. Reflection, Awakening and Ascension are three chapters of one woman, but they could have been a hundred. We all have our own.
Olya, you led the casting. What made Missé Beqiri right for this story?
Olya: I needed someone who could carry all three chapters, and Missé immediately felt right. Her own journey reflects that transformation: international model, recognised television personality, and now building her own path as a businesswoman.
She also moves between strength and softness without turning them into separate characters. We weren’t casting three women. We were casting one.
And how did the fashion carry that transformation?
Olya: Each gown needed to hold the feeling of a different chapter.
For Reflection, we chose a sculpted look by Diane Étoile with YSL jewellery. The contrast between light and dark felt right for that more introspective stage.
Awakening shifts the energy completely: the scarlet Diane Étoile gown is bolder, rebellious and full of movement.
For Ascension, we moved into an ice-blue gown by The Atelier, under the creative direction of Professor Jimmy Choo OBE, with fine jewellery by Georgia Wang. Against the water, its fluidity brought a real sense of freedom to the final chapter.
You’ve worked together across magazine covers, brand campaigns and editorials. How does that history show up in a production like this one?
Karina: We already understand how each other works. You learn how the other person thinks, so when something unexpected happens, you can move towards a solution very quickly.
Olya is also building her own styling studio now, which I think is brilliant. It’s lovely to see people you’ve worked with build something of their own, and being able to support each other while you do it, is one of the best parts of this industry.
Olya: Our responsibilities fall into place naturally, and that matters most under pressure, when you need to trust that someone else has their side completely covered.
Karina, how do you translate three chapters into three distinct energies on the day?
Karina: Much of it is built into the plan. The location helped us create those different moods. The architecture gave Reflection a more structured feeling, the water and movement worked beautifully for Ascension.
The project brought together photography, film, fashion and beauty. How do you keep all of it inside one story?
Karina: That’s the core of my role.
Alina and Mariana were on photography, Alex on film, Olya leading fashion alongside production, and Vladyslava on hair and makeup. Everyone sees the story differently and all of it still has to belong to the same world.
We set the direction beforehand. You don’t bring talented people onto a set to micromanage them. My responsibility is to direct while leaving enough space to experiment and allowing everyone to bring their own expertise to it.
Olya, your role extended well beyond fashion. What was happening behind the scenes?
Olya: Styling and producing come together naturally for me because I’m always thinking about the whole picture, not just the fashion. You can’t build a look without also thinking about how it will be shot, moved and changed on the day.
There are weeks of work before anyone sees the final result. Casting, sourcing the couture, showroom appointments, fittings, jewellery, loans, returns and always having a backup option.
How much of a successful shoot happens before the shoot day?
Karina: A huge amount. I genuinely believe the success of a shoot is decided during preparation. We scouted the location, built the schedule and knew exactly where each part of the story would happen. I always think several steps ahead: I want Plan A, but also Plans B, C, D and E somewhere in my head.
Ironically, that’s why I’m usually very relaxed on the day. If the preparation is right, arriving on set can almost feel like a finger click. The structure is there to give us freedom.
Olya: And it’s a good thing we had Plan B, because London was in the middle of an extreme heatwave. We were working in around 37-degree heat with couture, multiple changes and a full team.
For me, the priority was keeping Missé comfortable while making sure every gown still looked perfect. We had my styling studio five minutes from the location as our base. I arranged spacious transport for the changes, and Karina moved the shoot later into the evening when we would have more shade and softer light.
Looking at the finished story now, what stays with you?
Olya: Ascension. Missé in the blue gown by the fountain is probably the moment I remember most. There was this real sense of freedom to it. For me, Ascension is about understanding yourself and having the courage to live in a way that feels true to you, and I think that final scene captured that beautifully.
Karina: Ascension for me too. I’m always moving towards the next idea, the next project, and there’s a lightness in that chapter I have to remind myself to make space for. It’s the moment when you don’t need to achieve anything or prove anything to anyone. You can just be.
And maybe that’s what I wanted to say about women with La Femme Entière. We spend so much time being asked to define ourselves: ambitious or soft, independent or vulnerable, powerful or feminine. But I don’t think we should have to choose.
A woman can be all of those things, and none of them make the others less true. To me, that’s what being whole means: not choosing one version of yourself, but allowing all of them to exist.
Credits:
Production – Creators London @creators.london www.creatorslondon.co.uk
Talent – Missé Beqiri @missebeqiri
Creative Director & Producer – Karina Olenchenko @karina.olenchenko
Fashion Stylist & Producer – Olya Borhula @olyas_style
Makeup & Hair – Vladyslava Turchenko @ua.vlada
Photographers – Alina Symonenko @spromojna, Mariana Zabramna @mariana.zabramna
Videographer – Alex Vilkov @alexvilkov.uk
Styling studio – www.olyastyle.com
Location: Italian Gardens, Hyde Park, London
Fashion:
Diane Étoile (I & II) @diane__etoile
The Atelier (III) @theatelierlondon @theatelierstudioofficial
Jewellery:
YSL (I & II); Georgia Wang (III) @georgiawanglondonofficial