The italian fashion house introduced Prada Enchanted — a fascinating ambient spaces dedicated to the holiday season.
Two exclusive pop-up stores of the legendary fashion brand were opened at once in Harrods department store in London and Isetan The Stage in Tokyo dedicated to the upcoming New Year’s Eve.
The design of the stores is done in the classic style of the brand with its recognizable shade of green “Prada green”, which is also the color of the walls and the retail equipment of the space.
Pop-up store “Prada Enchanted” at Stage in Tokyo © Prada
The signature aesthetic of the fashion house is supported by the classic black and white check on the floor, shaped as a carpet, as well as the iconic Prada logo, which welcomes customers at the entrance.
Pop-up store “Prada Enchanted” at Stage in Tokyo © Prada
All the walls of the pop-up installation are inlaid with festive lights to recreate a unique mesmerizing holiday spirit.
Pop-up store “Prada Enchanted” at Stage in Tokyo © Prada
Through the huge windows of the Department Store, the 90 m2 Prada Enchanted space resembles a magic box.
Pop-up store “Prada Enchanted” at Harrods in London © Prada
There is a wide assortment of ready-to-wear collections, leather goods, shoes, bags and accessories for women and men on the dark wood tables display.
Pop-up store “Prada Enchanted” at Harrods in London © Prada
The pop-up in Tokyo is closing on December 22nd. However, the store in London overlooking Brompton Road will be open until January 3, 2021.
Pop-up store “Prada Enchanted” at Harrods in London © Prada
The author:
Elena Medvednikova
interior designer, CEO of SVOBODA Interior Design Studio, lecturer of the Brithish Higher School of Art and Design
