ASHI Spring-Summer 2025 Collection: Velvet Underground

Inspired by the enigmatic, sophisticated women of the 1960s—those who aspired to a bourgeois life yet remained the architects of their own destiny. They smoke leisurely, their faces flawlessly made up, their gazes drifting through the haze of their quiet rebellion.

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The fabric caresses their skin like a whispered secret, lingering between shadow and light, as each silhouette transforms into the embodiment of a fleeting dream.

A delicate expression of Couture, where refinement meets intensity in a dance of contrasts—capturing the spirit of an era where the desire for a bourgeois life intertwines with the art of reinvention and escape.

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“My Spring 2025 collection is born from a specific moment in time, one where women experienced unbridled emancipation and aspired to be the sole selector of their destiny”, says creative director Ashi.

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