Woman

Star Power: Meet Lojain Omran

With her signature blend of sophistication, charm, and an unshakable sense of self, Lojain Omran has established herself as a style icon and a powerhouse in the Middle East. A television presenter, a social media sensation, and a fashion enthusiast, Lojain’s journey is as inspiring as it is captivating. In this exclusive interview, she shares her thoughts on style, her most treasured pieces, and the philosophy that defines her elegant approach to life.

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Beauty

Clean Skincare Luxury with a Conscience: Alternative Therapies Enters the U.S. Market

When Amalia Pavlidou founded Alternative Therapies, she planned to establish more than just a skincare brand—she aimed to create a movement. “I wanted to redefine luxury,” Amalia Pavlidou says, “as something that feels indulgent and rooted in care, sustainability, and responsibility.”