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Interview with Anastasia Shukhnina: PR in the Fashion Industry

How to Create a Fashion Project and Choose a Successful PR Company for It? L'Officiel's editorial team had a conversation with Anastasia Shukhnina, an expert in the fashion industry and the founder of the marketing agency Fashion Buro. (www.fashionburo.org )
Jacket: Yves Saint Laurent, Jeans: Céline, Shoes: Magda Butrym, Jewelry: Tiffany & Co
Jacket: Yves Saint Laurent, Jeans: Céline, Shoes: Magda Butrym, Jewelry: Tiffany & Co

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Annie Schröter’s Rise in Fashion: Chic, Effortless, and Unstoppable

The first time Annie Schröter walked onto a set in Milan, she felt completely out of place. The room was filled with industry veterans, well-known stylists, and models who seemed to know exactly what they were doing. She was 18, had just landed her first international job, and had no idea what to expect.