<p><span style="font-weight: 400;">APM Monaco unveiled in Milan the <em data-start="45" data-end="56">Printemps</em> collection, a tribute to four natural elements that inspire the creations of the Monegasque jewelry house. Which also features the new face of APM Monaco Italy, the Italian singer and actress Elodie.&nbsp;</span></p>

<h3 style="text-align: justify;"><strong>Elodie is the new face of APM Monaco Italia, a woman &quot;who embodies the values of the brand&quot;.</strong></h3>

<p style="text-align: justify;">She recently presented &quot;Dimenticarsi alle 7&quot; at the Sanremo Festival 2025 and is preparing for a tour that will see her as the protagonist at <strong data-start="143" data-end="155">San Siro</strong> on June 8, the third Italian artist to reach this important milestone. At the presentation of the <strong data-start="209" data-end="236">Printemps collection by APM Monaco in the Galleria Vittorio Emanuele in Milan</strong> , she is alongside the <strong data-start="256" data-end="291">creative director Kika Prette</strong> , who has chosen her as the new Italian face of the Monegasque <em>house of jewellery</em> . <strong data-start="375" data-end="397">A multifaceted artist</strong> and <strong data-start="400" data-end="418">style icon</strong> , the Italian singer perfectly embodies three key values of the brand: <strong data-start="492" data-end="522">strength, modernity and audacity</strong> .</p>

<p data-start="527" data-end="828" style="text-align: justify;">&quot;A woman who represents the values that are fundamental to me for <strong data-start="596" data-end="610">APM Monaco</strong> , beyond her musical career,&quot; explains <strong data-start="658" data-end="673">Kika Prette</strong> , adding: &quot;She is a woman who loves fashion, feisty, career-oriented, with a strong character, capable of best describing the universe of <strong data-start="810" data-end="824">APM Monaco</strong> .&quot; This collaboration will translate into a series of exclusive projects that will give life to the bond between <strong data-start="930" data-end="940">Elodie</strong> and the brand: &quot;Photographic campaigns, events and digital content,&quot; reveals the Monegasque house, &quot;that will celebrate the meeting between the magnetic personality of the singer and the contemporary elegance of <strong data-start="1142" data-end="1156">APM Monaco</strong> .&quot;</p>

<div class="flex max-w-full flex-col flex-grow"><div data-message-author-role="assistant" data-message-id="ab53dfa4-5aec-423b-8b9f-73b6f81277c7" dir="auto" class="min-h-8 text-message relative flex w-full flex-col items-end gap-2 whitespace-normal break-words text-start [.text-message+&amp;]:mt-5" data-message-model-slug="gpt-4o"><div class="flex w-full flex-col gap-1 empty:hidden first:pt-[3px]"><div class="markdown prose w-full break-words dark:prose-invert light"><p data-start="0" data-end="649" data-is-last-node="" data-is-only-node="" style="text-align: justify;"> <strong>Elodie</strong> attended the presentation of the <strong>Printemps collection by APM Monaco</strong> - her first event as the Italian ambassador of the Monegasque house - wearing a refined <strong>palm leaf choker</strong> , micro-set with over 700 stones that capture the light in a sparkling game, inspired by the grace of palm leaves. On her wrists, <strong>bracelets embellished with drop details</strong> , with round stones arranged in perfect harmony. A <strong>phalanx ring that took up the palm leaf motif</strong> , adding a contemporary touch, and the matching <strong>earrings</strong> , with a design studied to reflect the light, completed the look.</p></div></div></div></div>

<h3><strong>The Printemps collection by APM Monaco is a tribute to the beauty of spring.</strong></h3>

<p style="text-align: justify;">&quot;This evening we present the <strong>Printemps</strong> collection, inspired by spring, whose inspirations come from botany, flowers, pastel tones - we like to call it <em>Pastel Dream</em> - and a strong feminine connotation. And within it we find <em>statement</em> pieces such as ear cuffs and necklaces&quot;. There are four natural elements that characterize the new <strong>APM Monaco</strong> jewelry collection, whose proposal is defined by the creative director <strong>Kika Prette</strong> as &quot;sophisticated and elegant&quot;. &quot;We always try to imagine fashionable, feminine, easy-to-wear jewelry pieces&quot;.</p>

<div class="flex max-w-full flex-col flex-grow"><div data-message-author-role="assistant" data-message-id="30a20d54-a162-4dda-a519-a61189ebba16" dir="auto" class="min-h-8 text-message relative flex w-full flex-col items-end gap-2 whitespace-normal break-words text-start [.text-message+&amp;]:mt-5" data-message-model-slug="gpt-4o"><div class="flex w-full flex-col gap-1 empty:hidden first:pt-[3px]"><div class="markdown prose w-full break-words dark:prose-invert light"><p data-start="0" data-end="313" data-is-last-node="" data-is-only-node="" style="text-align: justify;"> Spring nature lights up this collection. Starting from the <strong>palm tree</strong> - reinterpreted in a stylised form also in the brand&#39;s V-shaped stores, a graphic sign that is now an integral part of APM Monaco&#39;s imagery<strong> </strong>-, transformed into refined jewels with a contemporary design, in «perfect balance between <strong>naturalness</strong> and <strong>sophistication»</strong> . Spring raindrops inspire <strong data-start="41" data-end="55">Rain Drops</strong> , a line of jewels with fluid and light shapes. With <strong data-start="113" data-end="124">Flowers</strong> , instead, petals, buds and stylised compositions are transformed into earrings, necklaces and bracelets, paying homage to the season of rebirth through delicate and feminine motifs.</p></div></div></div></div>

A necklace from the Printemps collection of APM Monaco (Courtesy of Press Office)

Earrings from the Printemps collection by APM Monaco (Courtesy of Press Office)

<p style="text-align: justify;"><strong>Geometric Lines</strong> explores modernity through essential and rigorous lines, inspired by the balance of geometric shapes. The jewels, with a clean and architectural design, embody a contemporary and decisive style, perfect for those seeking elegance and character in every detail.</p>

A ring from the Printemps collection by APM Monaco (Courtesy of Press Office)

<h3 style="text-align: justify;"><span><strong data-removefontsize="true" data-originalcomputedfontsize="14">Elodie wore <span class="term-highlighted">APM</span> Monaco jewels in the new</strong></span><span> </span><span><strong data-removefontsize="true" data-originalcomputedfontsize="14">&quot;You love me, you hate me&quot; music video.</strong></span></h3>

<p style="text-align: justify;"><span>After being appointed <strong>Italian brand ambassador for APM Monaco</strong> , <strong>Elodie</strong> chose to wear a selection of the maison&#39;s jewels in the <strong>video clip for her latest single,</strong> <strong>“Mi ami mi odi”</strong> . In the video, the artist effortlessly combines chokers with geometric lines and chromatic contrasts, necklaces with crosses reinterpreted in a modern key, hoop earrings and animalier bracelets, creating a bold and contemporary look. A collaboration that is renewed over time and underlines the harmony between Elodie&#39;s distinctive style and the refined aesthetic of APM Monaco.</span></p>

Elodie: APM Monaco Italia's New Face for the Printemps Collection

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