Nikki Beach Saint-Tropez, the brand’s European flagship, has been a beacon of style and sophistication since its opening in 2002. Located on the iconic shores of Pampelonne, this venue has hosted some of the most memorable events in the region, including supermodel Naomi Campbell’s all-white birthday bash, which set the tone for the brand’s annual white parties.
Redefining Hospitality with Style and Elegance
For over 25 years, Nikki Beach has been at the forefront of luxury hospitality, offering unparalleled lifestyle experiences that blend music, dining, fashion, and entertainment. Established by visionary
entrepreneurs Jack and Lucia Penrod, the Nikki Beach Hospitality Group has grown into a global
brand synonymous with elegance and celebration.
From Humble Beginnings to a Global Phenomenon
Jack Penrod’s journey from a McDonald’s line cook to a hospitality mogul is a testament to his
entrepreneurial spirit. After building a successful career in the restaurant industry, he and Lucia,
who joined his venture in 1984, transformed their passion for hospitality into a thriving global
empire. The turning point came in 1998 when the couple decided to honor the memory of Jack’s
daughter, Nicole, by creating Nikki Beach, a sanctuary where life is celebrated in all its vibrancy.
Today, Nikki Beach is more than just a beach club—it’s a lifestyle. With 11 iconic beach clubs, five
resorts, and various dining concepts around the world, Nikki Beach continues to set new standards
in luxury and sophistication. The brand’s ethos of “Celebrating Life” is reflected in every aspect of
its operations, from the serene ambiance of its properties to the carefully curated events that
captivate guests year-round.
A Unique Aesthetic Rooted in Love
The brand’s signature aesthetic is inspired by Nicole Penrod’s favorite elements—sunflowers,
orchids, and butterflies—creating a space that is both beautiful and tranquil. The all-white decor,
flowing curtains, and lush greenery found across Nikki Beach locations evoke a sense of serenity
and connection to nature. Whether lounging on oversized daybeds by the pool or enjoying a meal
under the stars, guests are invited to experience the brand’s unique blend of barefoot luxury.
Nikki Beach Saint-Tropez: A Legacy of Glamour
Nikki Beach Saint-Tropez, the brand’s European flagship, has been a beacon of style and
sophistication since its opening in 2002. Located on the iconic shores of Pampelonne, this venue
has hosted some of the most memorable events in the region, including supermodel Naomi
Campbell’s all-white birthday bash, which set the tone for the brand’s annual white parties.
This season, Nikki Beach Saint-Tropez unveils a newly renovated property, designed to offer guests
an even more intimate and exclusive experience. With enhancements to the pool and restaurant
areas, the venue seamlessly blends dining, entertainment, and relaxation, ensuring every moment is
infused with the vibrant energy Nikki Beach is known for.
The Rebirth of an Icon: Nikki Beach Saint-Tropez Unveils a New Era of Luxury
Nikki Beach Saint-Tropez, a cornerstone of the brand’s global identity, has long been synonymous
with high-end beachside elegance and unforgettable celebrations. Since its grand opening in 2002,
this iconic venue on the sun-kissed shores of Pampelonne has attracted an international elite, from
celebrities to discerning travelers, all seeking the unique blend of sophistication and revelry that
Nikki Beach offers. With its signature all-white decor, plush daybeds, and renowned parties, Nikki
Beach Saint-Tropez has established itself as a must-visit destination on the French Riviera.
As it steps into a new era, Nikki Beach Saint-Tropez has undergone a significant transformation,
further cementing its status as a leader in luxury hospitality. This extensive renovation is not just
about refreshing the venue’s aesthetic—it’s about reimagining the entire guest experience to create
an even more intimate and exclusive atmosphere. Central to these upgrades is the complete redesign
of the beach area, which has been replaced with a stunning new poolside setting. The once-bustling
stretch of sand now gives way to a chic, vibrant space where guests can relax by the pool, sip on
expertly crafted cocktails, and enjoy seamless service in an environment designed to foster a sense
of community and celebration.
The renovations extend beyond just the physical space. The DJ booth, a vital part of Nikki Beach’s
lively ambiance, has been strategically relocated to create a more integrated experience between
dining and entertainment. Now positioned between the pool and the restaurant, the DJ booth ensures
that the energy flows naturally throughout the venue, allowing guests to enjoy upbeat tunes while
they dine, lounge, or dance the day away. Additionally, the introduction of a new poolside bar
enhances the social aspect of Nikki Beach, offering a convivial space for guests to gather, mingle,
and toast to the good life.
In keeping with the brand’s commitment to culinary excellence, the renovation also includes
upgrades to the restaurant, which will continue to offer a diverse menu curated by Corporate
Executive Chef Alessandro Pizza. With a focus on fresh, locally sourced ingredients, the
restaurant’s offerings reflect the vibrant flavors of the Mediterranean, complemented by global
influences that make Nikki Beach’s cuisine truly unique. The revamped dining area, now seamlessly
connected to the poolside experience, provides an inviting space for guests to indulge in world-class
food while soaking up the sun and the lively atmosphere.
As Nikki Beach Saint-Tropez reopens its doors, it does so with a renewed focus on creating
unforgettable moments. The renovations are a testament to the brand’s dedication to staying ahead
of the curve, continuously evolving to meet the desires of its sophisticated clientele. With its
enhanced facilities, impeccable service, and timeless appeal, Nikki Beach Saint-Tropez is set to
remain at the forefront of luxury beach club experiences, offering guests a place where every visit
feels like the ultimate celebration of life.
Expanding Horizons: The Launch of Lucia Cannes
In 2024, Nikki Beach expanded its portfolio with the introduction of Lucia Cannes, a
groundbreaking restaurant and beach concept that promises to elevate the culinary scene on the
French Riviera. Lucia blends Cuisine du Soleil with seasonally changing decor, offering a dining
experience that is as dynamic as it is delicious. This latest venture reflects Nikki Beach’s
commitment to innovation and excellence in the world of luxury hospitality.
Nestled in one of the most glamorous destinations in the world, Lucia Cannes captures the essence
of the Côte d’Azur with its sophisticated yet laid-back ambiance. The restaurant is designed to be an
immersive experience, where every detail—from the seasonal decor to the carefully curated menu
—reflects the spirit of “Cuisine du Soleil,” a culinary philosophy that emphasizes fresh, sun-kissed
ingredients and bold, bright flavors. With its emphasis on locally sourced produce and sustainable
practices, Lucia Cannes offers a modern twist on traditional Mediterranean dishes, making it a
must-visit destination for food lovers.
The decor at Lucia Cannes is as dynamic as its menu. The space is designed to change with the
seasons, ensuring that each visit offers something new and exciting. Whether it’s the vibrant floral
displays in the spring or the warm, cozy hues of autumn, the restaurant’s decor is always in harmony
with the natural beauty of its surroundings. This attention to detail extends to the dining experience
itself, where the visual appeal of the dishes is matched only by their exquisite taste. Diners can
expect a feast for the senses, with each plate beautifully presented to highlight the fresh, highquality ingredients used.
Lucia Cannes also marks a departure from the typical beach club experience. While it maintains the
relaxed, barefoot luxury that Nikki Beach is famous for, it introduces a more intimate, refined
setting that caters to those looking for a quieter, more contemplative dining experience. The beach
area has been thoughtfully designed to provide a serene escape, with comfortable daybeds and
private cabanas offering the perfect spot to unwind. Whether you’re sipping a signature cocktail as
the sun sets or enjoying a leisurely lunch with friends, Lucia Cannes invites you to savor the
moment in style.
Beyond its exceptional dining, Lucia Cannes is poised to become a hub for cultural and social
events. The venue will host a variety of happenings throughout the year, from exclusive chef’s
tables and wine tastings to art exhibitions and live performances. This dynamic programming
ensures that Lucia Cannes will be more than just a restaurant—it will be a vibrant community space
where guests can connect, celebrate, and create lasting memories.
Lucia Cannes is not just a new addition to the Nikki Beach portfolio; it represents the brand’s
evolution as a leader in luxury hospitality. With its commitment to quality, innovation, and
sustainability, Lucia Cannes is set to become one of the most sought-after dining destinations on the
French Riviera. Whether you’re a local resident or a traveler seeking the ultimate culinary
experience, Lucia Cannes promises to deliver an unforgettable journey through the flavors and
lifestyle of the Mediterranean.
Looking Ahead
As Nikki Beach continues to expand its global footprint, with upcoming locations in Azerbaijan,
Oman, and the Caribbean, the brand remains dedicated to its core mission of celebrating life. With
Jack and Lucia Penrod still at the helm, Nikki Beach’s future is as bright as the sun-soaked
destinations it calls home. Whether you’re lounging by the pool in Saint-Tropez or dining under the
stars at Lucia Cannes, every experience at Nikki Beach is a celebration of the beauty and joy of life.
