Splits59: the Activewear Brand Conceived to be as Stylish as it is Functional
Created in 2008, this LA brand was born from the expertise of an athlete and a connoisseur of the fashion industry. Jonathan Schwartz and Keith Peterson decided to merge their fields to launch a label with both a stylish and a functional approach that would resonate with the modern woman.
Whether you are up for a yoga, pilates or running session or just planning to enjoy a delightful Sunday brunch with your friends, selecting an appropriate outfit is essential to put you in the mood, especially if your day is packed with things to do and there is almost no time to squeeze a wardrobe change in.
With that in mind and considering the multitasking lifestyle of the modern woman, Splits59 was brought to life 15 years ago. Today, more than ever, the Californian brand shows how important it is to wear an outfit that suits you for a morning workout session and will still make you look good for your afternoon meeting or date night.
Splits59 understands how important it is for women to have functional activewear that is also stylish to motivate them. Therefore, the brand does not sacrifice one for the other but perfectly combines functionality and comfort with chicness and style.
The edgy and retro-inspired brand offers various items, including dresses, skorts, tops, shorts and sweats. These are all consciously created to enhance movement thanks to the quality of their fabrics.
With its high performance and fashion concepts in mind, the American brand is ideal for those who have made workout routines part of their daily lives and want to stand out. As the brand explains, the Splits59 girl wears the effortlessly sporty label “as part of her wardrobe to be comfortable while not being a part of the crowd.”
In addition, the brand has become a top favourite for many women worldwide, as it was conceived to fill in a void that the creators noticed. Women needed a sophisticated, classy, yet sporty brand that would enhance their active lifestyle and be practical for carrying out various daily activities.
Furthermore, the label’s name is also a well-thought motivation for women to keep going and not quit their activity. As has been explained by the creators of Splits59 in several interviews, the name comes from the idea that to break the four-minute mile barrier for athletes, it is better to think of achieving the 3:59:59 to truly feel successful in their training.
Ultimately, they have created the brand to break every physical or mental barrier and motivate every woman who wears it to always give their best while feeling empowered with their clothes.
