OMRAY: Ethereal and Modern Swimwear for the Confident Woman
OMRAY is not just about swimwear; it's about creating an experience, a feeling, and a statement for the modern woman who seeks to blend elegance with sustainability. At Miami Swim Week 2024, OMRAY made waves with its collection that exudes French elegance, inspired by the chic urban lifestyle of Paris. The brand's ethos lies in the harmonious blend of minimalism and sensuality, designed to make a lasting impact this summer.
OMRAY is committed to crafting pieces that combine refined, delicate materials with luxurious fabrics. Their swimsuits are more than just a fashion statement; they are a tool for women to feel confident and assertive, showcasing their natural beauty. The collection is luxuriously made from revolutionary Italian recycled fabrics, ensuring that you can do good while looking good. As the brand introduces its first 100% silk collection for beach days, OMRAY transforms a simple day at the beach into a full-fledged experience.
One of the faces of OMRAY’s latest collection is German model Maren Tschinkel, who embodies the delicate beauty and elegance that the brand represents. "Sophistication is key, incarnating women's femininity and glow. Maren Tschinkel is the perfect model for OMRAY," says Omray Kupeli, the brand's creative director. The collection's arty shapes and visual artistry transcend traditional swimwear, offering a futuristic approach to fashion. OMRAY defies the conventions of beachwear with provocative designs that give character and evoke memorable sensations, allowing women to express themselves fully from sunrise to sunset. As Kupeli puts it, "It’s more than swimwear; it's a memory, a smell, an emotion."
In an exclusive interview, Maren Tschinkel shared her thoughts on modeling for OMRAY, particularly the importance of sustainable fashion. "I always encourage supporting sustainable fashion, especially with brands like OMRAY that use exclusively 100% recycled Italian luxe fabrics," she said. "I feel honored to shop more consciously and feel good while doing good for the planet!"
Tschinkel's connection with OMRAY began at Miami Swim Week 2024, where she first walked the runway for the brand. "I absolutely love the classy designs of their swimwear; they are so flattering and comfortable. I fell in love with their fabric and shapes," she shared. "The simple fact that they are minimalist but at the same time feel luxurious is everything for me, which is why I took some pieces with me to Hawaii for surfing."
OMRAY's designs resonate deeply with Tschinkel's personal style. "OMRAY stands for sustainability and being earth-conscious, which aligns with my values of walking purposefully through life and being respectful towards everyone I meet and the environment around me," she explained. "When wearing OMRAY bikinis, I feel like they were tailored for me. They enhance my flaws and make me feel so confident and radiant".
Omray Kupeli also shared insights into the inspiration behind the collection, blending Parisian urban style with luxurious materials. "Parisian women have 'ce petit quelque chose' that makes them stand out effortlessly. They are classy yet rebellious, which is exactly how I design our swimwear collection," Kupeli revealed. "It’s not just about going to the beach anymore; it’s a whole experience. It’s about belonging to a unique style, shining comfortably, but more importantly, confidently."
OMRAY’s swimwear is not just about following trends but about creating timeless pieces that allow women to feel empowered and unique. "We stay away from trends! That’s the emotion we want OMRAY gals to feel when wearing our designs," Kupeli added.
In essence, OMRAY's collection is a celebration of the modern woman—confident, elegant, and conscious. It’s more than just swimwear; it’s a statement, a lifestyle, and an embodiment of luxury and sustainability. Whether on the beaches of Miami or the streets of Paris, OMRAY allows women to shine, making every moment a memorable experience.