Fashion

Is PSG more than a Football Club?

Ambassadors of the brand, icon players, and internationally renowned: Neymar, Moise Kean, and Kylian Mbappé also influence the fashion industry. Luxury fashion brands and small independent fashion businesses are inspired by football clubs for several years, making PSG the world’s most fashionable football club. Thanks to luxurious collabs and famous sponsors, Paris-Saint Germain is now in all fashion collections. But how did PSG become a famous fashion brand?
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Woman

Annie Schröter’s Rise in Fashion: Chic, Effortless, and Unstoppable

The first time Annie Schröter walked onto a set in Milan, she felt completely out of place. The room was filled with industry veterans, well-known stylists, and models who seemed to know exactly what they were doing. She was 18, had just landed her first international job, and had no idea what to expect.