Interview with Nguyen Thi Thu Huong, Founder of Ritara Couture

Clothing defines personal style and reflects individuality, making it an essential part of self-expression. There is never a wrong time to refresh your wardrobe with timeless pieces and seasonal trends. No matter the season, the right outfit enhances confidence and elevates any occasion.

Brushed in soft pigment and traced in translucent layers, this collection merges couture craftsmanship with artistic illusion. Inspired by the romantic glow of an Impressionist garden, each ethereal look is a brushstroke in a harmonious masterpiece—where dreamy pastels, fluid silhouettes, and luminous details create a vision of powerful femininity.

Drawing inspiration from the delicate harmonies and intricate layers of orchestral compositions, the collection blossoms like a poetic bouquet, weaving floral notes with artistry and craftsmanship in perfect harmony.

As Vietnamese designers gain traction globally, their presence is increasingly felt in Europe’s fashion industry. Among them, RITARA stands out, capturing attention for its cutting-edge designs and strategic brand-building across multiple channels.

A reimagined tuxedo in black gazar and ebony satin, a white tunic adorned with golden vine embroidery cascading over the legs and a flowing cape dress in white crepe or a cubic sweater in Brancusi-embroidered wool gazar. This collection was inspired by Joséphine Baker.

This collection is a heartfelt tribute to Marie Hobeika—mother to Georges Hobeika and grandmother to Jad Hobeika—who passed away in 2024.

Step into a world where elegance goes beyond trends and style becomes eternal—this editorial celebrates the enduring beauty of fashion that never fades.

Prepare to elevate your beauty routine to new heights with this high-brand cosmetic and beauty editorial.