Fashion Meets AI: Insights from Marianela Sánchez

When fashion meets AI: How to train your brain and navigate a successful integration

In this era of “Fast intelligence” the implementation of AI also presents challenges, as AI becomes more integrated into business management, luxury companies must balance these benefits and challenges to maintain their competitiveness and exclusivity in the market.

Marianela Sánchez, lawyer, Key Solutions Manager and Neurotrainer, works with several companies in the hospitality, fashion, and audiovisual industry around the world, dealing with the same problematic: AI has emerged as a powerful tool but not everyone can adapt it to their selves.

As a neuro-trainer specializing in finding solutions for companies, could you share your insights on how the integration of artificial intelligence (AI) is impacting various industries, particularly the fashion industry?

The integration of AI is indeed transforming industries across the board, including fashion. AI technologies such as machine learning, predictive analytics, and natural language processing are revolutionizing how businesses operate, innovate, and engage with customers.

How do you see AI specifically influencing the fashion industry?

AI is having a profound impact on the fashion industry in several ways. Firstly, AI-powered data analytics enable fashion brands to gain deeper insights into consumer preferences, market trends, and demand forecasts. This allows brands to make more informed decisions about product development, inventory management, and marketing strategies.

Secondly, AI-driven design tools are empowering fashion designers to explore new creative possibilities and streamline the design process. By leveraging AI algorithms to generate design variations, predict fabric trends, and optimize garment patterns, designers can accelerate innovation and bring their creative visions to life more efficiently.

The way the brand interacts with its customers, from fitting rooms to virtual fashion shows, use of touch screens in physical store fitting rooms, chatbot with AI Brands such as Louis Vuitton, Gucci and Burberry began to focus on sales assistance online based on the use of artificial intelligence algorithms so that the client feels heard and understood in their queries.

Louis Vuitton and Burberry use a label system with radio frequency identification; Robotic process automation (RPA) is also being used in new processes such as 3D printing, brands such as Boucheron and Tiffany are using advanced 3D printing techniques that have a significant impact on sustainability, reuse of raw materials even 3D printing gave rise to textile experimentation in laboratories allowing the creation of novel and sustainable fabrics over time; Authenticity Verification the implementation of blockchain technology, big brands such as Prada, Louis Vuitton, Cartier have already incorporated it and so on…!

That's fascinating. How can individuals in the fashion industry adapt to this rapidly changing landscape?

In order to thrive in the age of AI, individuals in the fashion industry need to cultivate cognitive agility, adaptability, and continuous learning. Cognitive agility refers to the ability to rapidly learn, unlearn, and relearn new skills and knowledge in response to changing circumstances. This includes developing critical thinking skills, problem-solving abilities, and creative thinking skills that enable individuals to navigate uncertainty and complexity with confidence.

Adaptability is another key trait that is essential for success in the fast-paced and ever-changing fashion industry. This involves being open to change, embracing new technologies and methodologies, and maintaining a growth mindset that values experimentation, iteration, and learning from failure as essential components of innovation and progress.

How can neuro-training techniques help individuals in the fashion industry develop these cognitive skills and traits?

Neuro-training techniques such as cognitive exercises, mindfulness practices, and neurofeedback training can help people to enhance their cognitive agility, adaptability, and resilience. By engaging in targeted brain exercises and mindfulness practices, individuals can strengthen cognitive functions such as attention, memory, and problem-solving abilities, which are essential for success in today's fast-paced and dynamic business environment.

AI is not a replacement for human intelligence in the fashion or any industry, but rather a powerful tool that complements and enhances human creativity, ingenuity, and expertise. I always motive my clients to develop their ability to critically evaluate information, analyze data, and make informed decisions in complex and uncertain situations. Question assumptions, seek diverse perspectives, and challenge conventional wisdom to uncover new insights and opportunities!